Author: Becky McCray

This is as close to magic as I know in changing people’s behaviors.  If you want to change how someone acts, change their identity, how they see themselves.   If you see yourself as a certain kind of person, that’s how you’ll act. Makes sense, right? If you see yourself as an involved member of your…

It’s not the officials who make your town what it is going to be. It’s not the leaders or the important people. The people who make your town are just like you.  Every morning, you get up and you decide what kind of town you’re going to make today. Probably you don’t think about it,…

Your town probably has an empty gas station, maybe a few. How are you going to fill them?  Here’s the Old Way to do it. I just saw an ad from a development association that said, “Seeking proposals for the operation of a gas sales and/or automotive repair business to be conducted in a former…

You do some events that are open to the public, right? Here’s the tip to get more locals to attend:  When you hold an event that is open to the public, put up a sign that says, “Open to everyone! Come on in!” Of course you know it’s open to the public, and of course…

In May, a teen from Kansas will become the first student ever to graduate with a high school diploma and a Harvard bachelor’s degree at the same time. You might have seen the headlines last week. But they missed two important points: the student is from a rural small town, and the Harvard degree came…

To help out a fellow reader, I asked you for examples of local governments that act in an Idea Friendly way. Y’all came through with some good examples and even a list of principles that any local government could use.  If you’re facing some challenges with your local government, you’ll want to read these stories! …

There is no one right answer, no single solution that will “save” all rural places and small towns. That doesn’t mean ignoring rural places is right either. Rural people and places are staggeringly diverse. In the US alone, we’re talking 60 million rural people. Add 9.5 million rural people in the UK, 6.1 million rural…

I want to ask you a favor, for one of your fellow readers. They’re looking for examples of how a local government embraces the Idea Friendly way of thinking. Do you know of any?  Here’s the actual request. I think you can probably relate!  Thank you for such a great video! We are trying to…

The Idea Friendly method came from my own struggles to get things done and the struggles of a lot of people like you who shared with me. It took me 10 years of study to find it, and that was just the beginning.  During my career, I’ve put in a lot of work inside of…

When I visited a high school class in Forest County, Pennsylvania, the students told me what they want in their small town. It was a diverse list, but now that I’ve had a couple of weeks to think about it, there are definite clear themes. And we can use those themes to shape our towns. …

Remember when I asked you to reply a couple of weeks ago? Well, you did, 112 of you.  I read you all, looked up your town and replied to every single one of you. Because you matter and your town matters! I copied all your replies, edited a few down who wrote a LOT, and…

You’ve probably said something like this yourself: “Our town was fine until…” and you finish that sentence with “the factory closed down,” or “the oil boom went bust,” or some regulation hurt your town, or something.  Eileen in Pullman, Washington, pointed out this tendency in a session at the Association of Washington Cities conference this…