Media Kit: Bio & Photos of Becky McCray

Bio for Introductions

Becky McCray is a lifelong small-town entrepreneur. As co-founder of Save Your.Town, she shares insights from her real-world experience as a business owner and cattle rancher. Her practical perspective is featured at her highly-ranked website, Small Biz Survival, and in her award-winning book, Small Town Rules. She’s been featured and quoted in books, newspapers, magazines, blogs, podcasts and university publications. She makes her home base in Hopeton, Oklahoma, a community of 30 people. Her goal is to deliver practical steps you can put into action right away to shape the future of your town.


Bio for Convincing Others

(also known as the Speaker One Sheet)

Need a bio to share with potential sponsors, a committee, or others helping plan your event? Share this printable bio with them.


If you need a photo of me for your publication, I recommend this one by photographer Cody Johnson of Tulsa, provided with permission for promotional use:

Here is the 300dpi higher-resolution version (20 MB)


For a shot of me speaking, you may use one from my speaking set on Google

These photos not working for what you need? Email me or use the contact form. I’ll do my best to find the right image at a resolution that works for you.

What I believe: the Small Town Creed

You can use this Small Town Creed to energize your people before or during your event. It’s available freely for download at

Here is the JPG version for social sharing, newsletters, etc:

The Small Town Creed says "We can do it now!"

Click to enlarge

You can also share the PDF version for printing.

You can also share this narrated video version to build excitement.

Website and Social Media Links

SaveYour.Town – my collaboration with Deb Brown – my blog, ongoing since 2006

LinkedIn: Becky McCray

Twitter: @BeckyMcCray, @SBSurvival, @SaveYourTown

Instagram: @BeckyMcCray, @SaveYourTown

Facebook: Small Biz Survival, SaveYour.Town

Bonus Downloads

Need a gift, download or informational item to share with your attendees? Offer them one of these PDFs.

Small Town Creed

101 Ways to start more tiny businesses in your small town


SaveYour.Town, my firm logo:

Idea Friendly, my signature method:

Book Cover

Some events like to use the cover of my book in their articles or publications. Here’s the cover for Small Town Rules.

Small Town Rules Cover with award

Slightly larger version 782×1125 pixels

More details on the book, Small Town Rules


Want a video from me to add to your web page, share on social or generate more attention? Try one of these.

Small Town Creed narrated videohighly recommend sharing this one

Speaking videos

Media appearances and interviews

Talking Points for Podcasts and Interviews

About Becky McCray
  • Lifelong entrepreneur and cattle rancher. I don’t just talk about rural issues; I live them.
  • Co-founder of SaveYour.Town (you say “Save Your Dot Town”–it’s our name and our website)
  • Author of the book Small Town Rules
  • Former small town city administrator, nonprofit executive, and liquor store owner
  • Lives in a community of 30 people
The Idea Friendly Method
  • The research-backed Idea Friendly Method helps communities thrive no matter what obstacles they face
  • Put ideas into action with less formality, less overhead, no more committees, no more meetings, no more plans
  • Small but meaningful participation by everyone
  • Rather than voting, consensus emerges from action
  • Community is our goal
Positive Rural Trends – Seeing the Small Town Future
  • Do small towns in general have a future? Isn’t everything just becoming urban?
  • Is there any way to tell which small towns might survive?
  • Is there any good news around small towns? Are all the trends working against us?
  • Is population the only measure of success for a town? What else matters?
Innovative Rural Business Models and Rural Jobs Creation Strategies
  • You don’t have to settle for a normal business
  • The 5 Ts of Innovative Business Models: Tiny, Temporary, Together, Traveling, and Tech enabled
  • Why small steps beat big leaps
  • Shed businesses and divided spaces mean more opportunity for everyone
  • Connect people with people for innovation, connect people with resources to capitalize on innovation
  • No one creates jobs in a vacuum
Walking Workshops
  • It’s not about gathering ideas or building consensus or writing a plan
  • There is no plan, no master list of ideas, no checklist of one-size-fits-all answers
  • It is more about noticing possibilities than focusing on problems
  • It’s about unleashing people to take action
  • Get started today with chalk, fabric, magnets, lights and crack art
Dealing with Opposition
  • 99% of the best things you can do for your community don’t require anyone’s permission
  • Negative people think they’re helping
  • Pay the fine and do it anyway
  • Small towns are really fluid networks of ever-changing alliances
  • It will never go back to the way it was; you have to start from here and go forward
  • Us vs. Them is a myth

Other Stuff

Need something I didn’t think of? Email me or use the contact form, and I’ll get it for you.

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