If you are looking for bio, photos and more, the media kit is here

Print media, TV and radio, books, and academic research citations

Because of my unusual focus on rural business, you’ll find my contributions and mentions of me in more than a dozen books, as well as countless blogs, magazines, podcasts and university publications.

It’s not just the US; mentions come from Romania, Denmark, the Netherlands, Ireland, Belgium, Spain, the Dominican Republic, the UK, Canada and Australia.

Books

Print Book Co-author

Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy

by Barry J. Moltz and Becky McCray, 2012, published by Que/Pearson Publishing Company

• Reprinted by Dorling Kindersley India, international edition paperback, 2015

• Winner, Small Business Book Awards 2013
• Winner, NFIB’s Best Small Business Books Published in 2012

Buy online from an independent bookseller:

• aLibris: Small Town Rules
• AbeBooks: Small Town Rules

Contributor to Print Books

• Small Town Big Money: Entrepreneurship and Opportunity in Today’s Small Town, by Colby Williams, 2019, contributed “Innovative Rural Business Models”
• Small Town Economic Development: Reports on Growth Strategies in Practice, editors Joaquin Jay Gonzalez III, Ph.D.; Roger L. Kemp, Ph.D., ICMA-CM and Jonathan Rosenthal, MPA, AICP; 2017, published by McFarland & Company, contributed “How to Market a Small Town”
• The Age of Conversation 2: Why Don’t They Get It? Editors Gavin Heaton and Drew McLellan, 2009, contributed “Why don’t local businesses get it?”

Mentioned or featured in additional print books

• Attention! The Power of Simple Decisions in a Distracted World by Rob Hatch, 2020, published by Practical Inspiration Publishing. UK
• Navigating Social Media: A Field Guide by Scott Meyer, 2013
• The Impact Equation by Chris Brogan and Julien Smith, 2012, published by Penguin Group
• Social Media Commerce for Dummies by Marsha Collier, 2012, published by John Wiley & Sons
• Small Business Management in the 21st Century, by David T. Cadden Ph.D. and Sandra L. Lueder Ph.D., 2012, published by Flat World Knowledge
• Blogging All-in-one for Dummies, by Susan Gunelius, 2012 published by John Wiley & Sons
• The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More! by Marsha Collier, 2011, published by John Wiley & Sons
• Twitter for Dummies by Laura J. Fitton, 2010, published by John Wiley & Sons
• Tweet This! Twitter for Business by Jessica Miller-Merrell, 2010
• Overcoming Inventoritis: The Silent Killer of Innovation by Peter Paul Roosen and Tatsuya Nakagawa, 2008
• What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere by Ted Demopolous, 2006, published by Kaplan Business

My own blogs and podcasts: 

Small Biz Survival

• Founder, publisher and principal author since 2006
• Ranked one of the 25 top small business blogs in the world by Technorati
• Newstex Authoritative Content publisher – syndicated in LexisNexis, Thomson Business Intelligence, ProQuest and Postmedia Network. Previously included in the Visa Business Network, alltop Small Business, alltop Rural, My Space Small Business News and My Venture Pad
• del.icio.us – Hotlist (JPG) and Popular (JPG)

Podcasts and Video shows

• Host, The Positive View of Rural Podcast series 1
• Host, The Positive View of Rural Podcast series 2
• Co-host, 5 Small Town Stories with Deb Brown
• Host, Small Biz Survival podcast
• Co-host, GoRural Small Business Podcast with Aliza Sherman
• 2007 Co-host Small Biz Startup TV live stream with Jeanne Cole
• 2006 Host, The Great Big Small Business Show with contributors Chris Brogan, Ben Yoskovitz, Bill Gregory, Colleen Wainwright, Heidi Miller, Jon Swanson, Laura Allen, Phil Gerbyshak, Steve Rucinski and Ted Demopoulos

Regular Columns and Guest Series:

• US News and World Reports – Small Business Outside Voices
• SmallBusiness.com – small business series
• The Empty Square Journal, Denmark – community building series
• Small Biz Trends by Anita Campbell – Rural Small Business Trends series
• Intuit Small Business Blog – social media series
• Agurban by Jack Schultz, Agracel, Inc. – rural business stories
• Owner Magazine – small business series
• Small Biz Pod UK – Small Business Letter From America
• Tourism Currents – Social Media Training for Tourism and Hospitality series
• The Flesherton, Ontario, Canada – rural business series
• SouthEast Kansas Business Journal (print)
• The Miltonvale Record, Miltonvale, Kansas (print)
• Pagosa Daily Post, Pagosa Springs, Colorado – author page

Academic research

Cited in international research and academic publications

• Survey of Rural Challenges, research results presented to Oklahoma State University Rural Renewal Symposium, 2021
• International Association of Community Development, “Survey of Rural Challenges 2017: What small town people in the US and Canada see as their biggest challenges and what topics they most want help with,” Practice Insights issue 10, March 2018
• Rural Town Development: A Case Study of Gort, County Galway, National University of Ireland, Galway, School of Geography and Archaeology, dissertation by Christopher Fahey, 2016
• Their Needs and Thoughts: Results of the Fifth Biennial Small Business Needs Assessment, Center for Rural Affairs’ Rural Enterprise Assistance Project, by Dena R. Beck, 2016
• Main Street Revitalization Effort for the Village of Union, Nebraska, Kansas State University, Manhattan, Kansas, report by Taylor A. Cox, 2013
• Social Media & The Entrepreneur, Indiana University – Bloomington, research and report by Dominique Black, Matthew Cheng, and John Sibo, 2012

Television and Radio

Television mentions and interviews:

• Small town greatness, AARP Live, RFD-TV
• Becky McCray – Rural Revitalization, OklahomaHorizonTV
• Rural Sourcing with Becky McCray, OklahomaHorizonTV
• Becky McCray – Social Networking, OklahomaHorizonTV
• 140 Character Tweets on Twitter, OklahomaHorizonTV
• In studio interview: 140 Characters Conference Small Town, KAKE-TV, Wichita, Kansas
• In studio interview: 140 Characters Conference Small Town, KSCW-TV, Wichita, Kansas
• Rural Main Street On Its Way Up – CNBC Small Business Around the Web
• Top 5 Twitter Feeds, MSNBC Your Business
• Small Biz Trending, MSNBC Your Business

Radio appearances:

• Midwest Farm Report, “Save Your Small Town,” Wisconsin
• In The Moment, “Saving Small Town South Dakota,” South Dakota Public Radio
• All Sides with Ann Fisher, “Changing landscape of rural America and small towns”, Ohio Public Radio
• Today’s Interview: Becky McCray, of Save Your Town on leadership in flood stricken eastern Kentucky, with Tom Martin, WEKU
• Main Street, Prairie Public Radio, North Dakota
• Morning Show, CFAR radio, Flin Flon, Manitoba, Canada
• Colorado Matters, Colorado Public Radio
• Dakota Midday, South Dakota Public Radio
• Insight on Business the News Hour, KRNT radio Des Moines, with Michael Libbie
• Jiggy Jaguar Radio, (syndicated), with James Lowe
• Cody Talks Live Radio KSKU radio Kansas, with Cody Heitschmidt
• Morning show, Illinois WLPO radio, with John Spencer
• The Small Business Radio Show, WCPT radio Chicago, with Barry Moltz

Print mentions: 

Magazines:

• State of Main, published by Main Street America – The Future of Retail
• Entrepreneur Magazine – How Twitter is Revolutionizing Business
• Entrepreneur Magazine – Time-Management Tips from Serial Entrepreneurs
• Inc.com – New Report: 2022 Is Set to Be a Banner Year for America’s Small Towns (and Their Small Businesses)
• Inc.com – Scaling Fast? How to Keep Your Company’s Core Values
• Inc.com – Business Tips from Small-Town USA
• BusinessWeek – Shop Local: Authenticity as a Key Holiday Promotion
• US News – Entrepreneurs in a Twitter About Social Networking Sites
• CityVision – Try, Try Again; Q&A with Becky McCray
• High Plains Journal – Speaker shares tips on tackling rural housing challenges: Save Your Town co-founder taps into seven years of surveys with small communities
• High Plains Journal – ‘Idea friendly method’ useful in neighborhoods
• High Plains Journal – Conference shares small-town ideas in 10 minutes and 140 characters or less
• High Plains Journal – Small town economies should be ‘idea friendly’
• High Plains Journal – Free community vitality resource offered by K-State Research and Extension
• The Fence Post (nationwide agricultural newspaper) – Rangeviews: Website aims at helping small business with features, tips
• Alberta Farmer Express (Canada) – Do it right and your small town could be ‘cool’
• FarmWorld – Net neutrality debate reaches into countryside business, too
• AgWeek – A new way of doing business
• Kansas Ag Connection – First Friday Speaker Shares Tips on Rural Housing Challenges
• Kansas Ag Connection – Monthly Educational Webinars Available to Businesses
• FDI (Foreign Direct Investment) Alliance International – Hidden Gems in Rural America: Finding Opportunity in Unknown Places (PDF)
• BusinessWoman Magazine – Mentors Look for Diamonds in the Rough (PDF)
• The Week – What rural businesses are doing to survive — and thrive
• Retail Minded Magazine – Small Town Retailer? Keeping customers local and satisfied
• Invision Magazine – Population Smallsville
• Downtown Idea Exchange – Downtown organizations can help merchants remain competitive (PDF)
• Downtown Idea Exchange – Nineteen things you can do with a roofless building (PDF)
• Rural Telecom Magazine – Small but Strong: Strategies for Business Success in Rural America
• Niche Magazine – Web Watch (PNG)
• The Municipality magazine – Inspiration can be found on the web (PDF)
• Illinois Country Living magazine – Six Innovative Rural Business Models
• Dakotafire magazine – Rural change-makers connect at first RuralX
• Dakotafire magazine – Collaborative marketing creates local holiday shopping destinations
• North Central Regional Planning Commission News (Kansas) – Six Innovative Small Business Models in Small Towns (PDF)
• APA STaR: American Planning Association, Small Town and Rural Planning – Sorry I didn’t read your “rural is dying” article (PDF)

Newspapers:

International small town and big city newspaper mentions

• Don Dorrigo and Guy Fawkes Advocate, (Dorrigo, New South Wales, Australia) – Why Local Businesses Matter – front page (JPG) (Last newspaper in Australia set with lead type!)
• The New York Times –  Marketing Small Businesses with Twitter
• La Información (Spain) – Los ‘millennials’ urbanitas gentrifican el mundo rural de Estados Unidos
• Salina (Kansas) Post – Speaker encourages small town economies to be ‘idea friendly’
• LaJunta (Colorado) Tribune-Democrat – SaveYour.Town Survey of Rural Challenges pinpoints small town needs
• The Daily News (Washington/Oregon) – Downtown expert sees potential in Cowlitz County
• The Daily News (Washington/Oregon) – Downtown expert to visit Cowlitz County this week
• The Reflector (Woodland, Washington) – ‘Small steps’ could build Woodland’s identity, Rural business consultant pays city a visit, sees opportunity in residents’ passion
• Moscow-Pullman Daily News (Idaho/Washington) – Getting creative with vacant buildings, town lots – PDF version
• The Lewiston Tribune (Idaho) – Pullman leaders look to boost city’s footprint – PDF version
• Herald and News (Klamath Falls, Oregon) – Small Town Advantages
• LNP (Lancaster, Pennsylvania) – Lancaster County collectives give more small businesses a chance to shine
• Citizen Voice and Times (Estill County, Kentucky) – #EstillRising: Taking it to the Streets – print version JPG
• Simcoe Reformer (Ontario, Canada) – Rural areas have a future: expert
• Whitman County Gazette (Washington) – Small Business Survival: Colfax Downtown Association lands grant (PDF)
• Moody County Enterprise (South Dakota) – Buying Local – Why Where We Spend Our Time and Money Matters – PDF version
• Midland Daily News (Michigan) – Building Main Street, Not Wall Street: Retail challenges bring opportunity
• Elliot Lake Standard (Ontario, Canada)- Small towns have a future, says symposium’s keynote speaker
• Richmond Observer (North Carolina) – NC Rural Center will convene leaders from across the state for 2022 Rural Summit, forward-focused on resiliency
• Capital Journal (South Dakota) – Virtual conferences allow more participation from rural communities
• Minot Daily News (North Dakota) – Small town story: Tourism Session Shows How to Market Without Much Money
• Miles City Star (Montana) – Community members invited to participate in Reimagining Rural program
• Glendive Ranger-Review (Montana) – Reimagining Rural will encourage idea friendly approach
• The Glasgow Courier (Montana) – “Idea Friendly” Attitude Topic for Second Reimagining Rural Session
• Daily Freeman-Journal (Webster City, Iowa) – National speaker to lead discussion in Webster City – print version JPG
• Daily Freeman-Journal (Webster City, Iowa) – Brainstorming session: Author, blogger McCray visits with area business and industry leaders
• The Redfield Press (South Dakota) – International speaker on rural and small-town business, Becky McCray, to speak in Redfield and Frankfort
• The Redfield Press (South Dakota) – Testing new ideas: McCray brings fresh insight to Redfield
• The Cleveland American (Oklahoma) – Chamber Hosting Small Town Biz Seminar
• The Morning Sun (Kansas) – County Extension offices look to combine for survival
• The Neepawa Banner (Manitoba, Canada) – My perspective – Changing tides
• Cut Bank Pioneer Press (Montana) – Reimagining Rural virtual series set for Sept. 15 and Sept. 29
• Cut Bank Pioneer Press , The Shelby Promoter (Montana) – Second Reimagining Rural session slated for Sept. 29 in Shelby
• Cut Bank Pioneer Press, The Valierian (Montana) – Pondera County: Get ready to battle the local “Brain Drain” thinking
• Clark Fork Valley Press (Montana) – Reimagining Rural events set for Thompson Falls
• Idaho Business Review – National rural challenges survey on par with Idaho’s
• The Mexia News (Texas) – Webinar offers new ideas to implement changes – PDF version
• The Goldendale Sentinel (Washington) – Webinar proposes strategies for rural retail
• Grand Forks Herald (North Dakota) – Community Connect Forum set for Saturday in Cavalier
• The Austin American-Statesman – SXSW Panel: What We Can Learn from Small Town Entrepreneurs
• Huron Daily Tribune (Michigan) – Newby: Retail challenges bring local opportunity
• Huron Plainsman (South Dakota) – Midstates economic development conference set
• News Tribune (Illinois) – Economic development summit at Hall
• News Tribune (Illinois) – ‘You have everything you need’ – 5 takeaways from the economic development summit in Ladd
• Bureau County Republican (Illinois) – Summit hosting expert on small towns, rural trends
• bcrnews (Illinois) – Small-town development guru visits Ladd
• The Daily Oklahoman – Oklahoma’s rural entrepreneurs learn best way to survive
• The Daily Oklahoman –  Confluence conference returns to Oklahoma City for digital creativity professionals
• The Daily Oklahoman – Seek global success with ‘Small Town Rules’ JPG
• Central Valley Business Times (Illinois) – How companies can remain prosperous and find talent in rural areas
• Keene Sentinal (New Hampshire) – Adapting to COVID-19 crisis, Radically Rural goes remote
• Wichita Business Journal (Kansas)- Twitter Tips from a Small Business Social Media Guru
• Wichita Business Jounral (Kansas)- Big-City Twitter Event Coming To Small-Town Kansas
• Tulsa World (Oklahoma) – State’s small business conference finds large audience
• Washington Post – Your Talent on a Card
• Bismarck Tribune (North Dakota) – Free webinar open to small town business owners
• Lexington Herald (Kentucky) – Public Relations: Experts write, suggest insightful reads
• The Clay Center Dispatch (Kansas) – Speaker encourages small town economies to be ‘idea friendly’
• Tahlequah Daily Press (Oklahoma) – Retail challenges bring new opportunities to downtown
• Cape Cod Times – Lessons in customer service
• Middletown Transcript (Delaware) – Shop local: Consider Main Street when buying holiday presents
• Seeley Swan Pathfinder (Montana) – Reimagining Rural reframes small town misconceptions
• The News-Times (Danbury, Connecticut) – Opinion: Farmers’ markets are essential in time of pandemic, or anytime
• The Business Journal of Greater Keene, Brattleboro & Peterborough (New Hampshire) – Radically Rural: A Closer Look
• The Keene Sentinal Source (New Hampshire) – Deb Brown Wants You to Save Your Town — Starting Now
• Yankton Daily Press & Dakotan (South Dakota) – Midstates Econ. Conference Set For Huron
• Sault Star (Ontario, Canada) – Teeming with Treasures
• West Central Tribune (Minnesota) – Letter: Support your local businesses this season
• The Ponca City News (Oklahoma) – Free Small Business Annual Summit Set at Pioneer Tech
• The Ponca City News (Oklahoma) – Rare Opportunity at Small Business Program
• The Ponca City News (Oklahoma) – Pitch-Off Plan Designed To Help Small Business Seeking Diversity
• Fallon County Times (Montana) – Get ready to battle the local “Brain Drain” thinking
• Fallon County Times (Montana) – Virtual meeting stresses starting with small steps can revolutionize future for rural communities
• Fallon County Times (Montana) – Final Rural Initiative virtual session set for Oct. 13
• el informante rd (Dominican Republic) – Por qué el desorden impide ser más productivo y cómo solucionarlo
• The Jamestown Sun (North Dakota) – Webinar on rural marketing set for Jan. 12
• The Orange County Register (California) – Do ‘buy local’ campaigns work?
• The Willoughby News-Herald (Ohio) –  Fairport Harbor pushes to fill vacant storefronts
• McClusky Gazette (North Dakota) – Survey of Rural Challenges 2017 (guest article)
• Peninsula Daily News (Oregon) – Rural prosperity conference set Nov. 15
• Mendota Reporter (Illinois) – Economic development summit to focus on small towns
• The Hoptown Chronicle (Kentucky) – Survey of Rural Challenges, open through July 30, lets people in small towns share ideas
• Alva Review-Courier (Oklahoma) – What do rural people say are their biggest challenges? – guest article
• Alva Review-Courier (Oklahoma) – Local author joins worldwide book collaboration – PDF
• Alva Review-Courier (Oklahoma) – Alva author’s book wins 2013 Small Business Book Award – JPG – (My hometown paper!)

Online media coverage

Interviews and Mentions:

• American Express Open Forum – 7 “Small Town” Rules for Doing Business on a Human Scale by Matthew E. May
• American Express Open Forum – Local Rules: How to Boost Holiday Sales By Barry Moltz
• NFIB – How to Determine Product Markup
• NFIB – How to Build Advertising Budgets in Rural Communities
• Daily Yonder – ‘Speak up, rural America,’ say small-town business consultants
• Daily Yonder – Speak Your Piece: Title II and You by Edyael Casaperalta
• Daily Yonder – ‘Radically Rural’ Summit Moves Online for 2020
• Daily Yonder – Small Rural Businesses Fight for Bailout Aid
• Hunker – 9 Things to Consider Before You Move to a Small Town
• Forbes – Black Friday Is Not Just For Big Box Stores – Check Out Little Boxes In Portland by T.J. McCue
• Forbes – State Of Now In Small Towns #140 Twitter Conference by T.J. McCue
• Ragan.com – 10 Social Media Lessons in Being Human By Heidi Cohen
• Portfolio.com – Small Businesses Push into Big World
• Beyond the Rows – What Can Farmers & Small Towns Gain Through Social Media? By Janice Person
• Farm Bureau‘s Rural Community Building – Top 9 Rural Small Business Trends for 2012 By Sabrina Matteson
• Points of Light Institute – How do Rural and Urban Communities Affect Volunteer Trends?
• Planetizen – Brainstorm: What Are the Creative Uses of a Roofless Building?
• Stateline, Pew Charitable Trusts – Small Rural Businesses Fight for Bailout Aid
• Dakota Resources – It doesn’t have to be a million-dollar moon shot
• U.S. Chamber of Commerce’s Free Enterprise – Don’t Stop Believing in Your Small Business Values
• Challenger, Gray & Christmas Inc. – Can Rural Companies Compete for Talent?
• InformationWeek – 10+ Twitter Users Every SMB Should Follow
• InformationWeek Sociative Influencer SMB, 2012
• Bank of I.D.E.A.S. by Peter Kenyon (Australia) – Community and Economic Development Matters Newsletter – Boost Your Maker Economy with a ‘Made In’ Day
• Bank of I.D.E.A.S. – We’re far less likely to fail than we think,
• Bank of I.D.E.A.S. – Small Town Coffee Shop Ideas
• Bank of I.D.E.A.S. – Community happens when people talk to each other
• Bank of I.D.E.A.S. (older mentions dating back to 2011) – Six Big Ideas for Small Towns, Bringing Your Town Forward, Nothing But Dirt and Sunshine, What to Do with Roofless Buildings, Building a Better Main Street, Small Biz Survival, A Dozen Ideas for a Small Vacant Building, A Positive View of Rural: Is it time to ban “shop local”?, Bank It – a habit of helping
• Go Solo – Shape a Brighter Future for Your Community – SaveYour.Town
• Kansas Ag Connection – Speaker Encourages Small-Town Economies to be ‘Idea Friendly’
• Missouri Ag Connection – ‘Idea Friendly Method’ Topic of Neighboring 101 Session
• Missouri Ag Connection – ‘Having Nothing, Possessing Everything’ Dec. 16 Neighboring 101 Session
• Missouri Ag Connection – Challenge Logs 5,579 Acts of Neighboring in Missouri; Greene County Wins
• Kansas Farmer – How to fix the rural housing crunch
• Kansas Farmer – Would you live here?
• Business Insider – Small Town Rules for Big Success in Business
• Robert K. Greenleaf Center for Servant Leadership – Small Towns, Big Impact: A conversation with liquor store operator, rancher and blogger Becky McCray
• Rural LISC (Local Initiatives Support Corporation) newsletter – February 2022, Small Town Trends
• Rural LISC (Local Initiatives Support Corporation) newsletter – February 2020, Survey of Rural Challenges
• Chartered Management Institute (UK) – 5 Young Bloggers Who Love Business
• Archinect – The Rise of the Rural Millennial
• Small Biz Daily – Small is Beautiful: Review of Small Town Rules
• InStoreMag – Business Tips from Small-town, USA
• The Street – 3 Things You Should Know About Small Business
• NewsOK – Oklahoma entrepreneur’s book offers tips for global success with ‘Small Town Rules’
• NewsOK – Oklahoma music, film communities to be represented this week at Austin’s South by Southwest Festival
• NewsOK – Online innovation going strong in state
• Small Biz Technology – Five Business Technology Books to Help Your Small Business Grow
• Small Biz Technology – Book Review: Small Town Rules. Practical Lessons for Small Businesses To Do Big Things
• Atchison County (Missouri) Development Corporation newsletter, June 2021 sent via Atchison County Mail newspaper saturation issue to all county residents
• This is Where You Belong, author Melody Warnick, email newsletter, Issue 41, June 2021
• Small Business Trends – NFIB Hosts Live Chat To Help Small Businesses Take Advantage Of The Holiday Season
• Small Business Trends – Small Town Rules for Big Success in Business
• Small Business Trends – What to Do If Your Business Is Suddenly in a Bad Neighborhood
• Small Business Trends – How to Create Fiercely Loyal Customers Close to You
• Small Business Trends – 46 Small Business Facebook Pages to Follow
• SMB Trend Wire – Podcast Review: SmallBizSurvival
• Small Nation, Friday Small Talk with Jason Duff, email newsletter, January 28, 2022
• Canada Tourism Information Network – Edition 11 – CEDEC.ca: English version, version française. RDEE.ca: version française
• Dorchester (Nebraska) Times – Can Small Towns Be Cool?
• Business2Community – What Can You Learn From a Small Town?
• Business2Community – 7 Enterprise Brand Lessons from Small Business Entrepreneurs
• Lt. Governor Pinnell’s Oklahoma – How do you attract remote workers to your town?
• YubaNet.com (California) – Small Rural Businesses Fight for Bailout Aid
• My Mother Lode – Rural Jobs Creation Strategies Webinar
• Accounting.com – Small Business Entrepreneur Support
• Tourism Currents – Small town tourism challenges? Survey says…
• Tourism Currents – Heritage and culture tourism – social media post ideas
• Tourism Currents – Is it time to launch an online store?
• Travel Market Report – Lessons in Creativity, Resourcefulness, from Small Town U.S.A.
• Travel Market Report – For Online Success, Connect with Clients One on One
• Midwest Meetings – How to Meet the Needs of Your Rural Attendees
• The Dor blog – Behind the counter: Becky McCray, rural retail business owner and educator
• Gifts & Decorative Accessories – Can Sharing Space Save Your Town?
• Dex Media – This Week’s Trending Marketing Insights and Tips
• Community Development Society – Vanguard, January 2012 issue
• ABCDE (Asset Based Community Driven Efforts) Learning Sites – What’s in it for us as a community? (PDF)
• ChrisD.ca (Canada) – Changing Tides of the Small Town Retail Landscape
• Neighborhood Life – A Neighborhood Improvements Journal – Promoting Buy-Local – Part I
• Workplace Sonora – Rural Jobs Creation Strategies
• Permaculture Women, Medium.com – Send a Care Bear Stare: Progressives & Permaculture in the Rural Heartland by Kenda Lorax
• SmallBusiness.com – This Report Claims Rural Entrepreneurs Have Retreated (And Why It’s Wrong)
• ThomasNet.com Industry Market Trends – Small Business Time Management Tips
• Forbes – 25 Most Influential Women Tweeting About Entrepreneurship
• AllVoices – Some rural entrepreneurs find it hard to harvest business funding
• Small Business Labs – Top Rural and Small Town Trends for 2022
• Small Business Labs – 2017 Rural and Small Town Trends (and Webinar)
• Klout – Top Influencers on Small Business 2012, 2013
• Klear – Top 2% of all social media users
• Lifehacker – Start your small business
• TechCrunch – Guy Kawasaki’s Alltop Launches Frienderati: The Top Friends From FriendFeed

Online video:

• Backpack Show with Chris Brogan and Kerry O’Shea Gorgone
• #SMTULSA Conference Interview with @BeckyMcCray
• Co-Creation in a Small Town, Small Town, Big Talk with Rebecca Undem
• What I Learned at RuralX, Small Town, Big Talk with Rebecca Undem
• RuralX17 Recap, Dakota Resources
• What does the community need to keep the small business open, Becky McCray on Rural Route show with Trent Loos
• Surprising Gift of Doubt Launch Days, with Marc Pitman
• NeoMarketing Podcast with Kyle Golding
• How Small Town Retailers Can Use the Best Tricks of Major Stores to Win in eCommerce, Commerce Journey with Brian Krogsgard
• Shop Local Buy Local Campaigns And More, Chamber Focus show with Frank J. Kenny
• The Watch.tv Spotlight Interview: Small Business Entrepreneur Becky McCray, with C.C. Chapman
• Preparation Work, The Pulse on Marketing
• You Reap After You Sow, The Pulse on Marketing
• GeekBeat TV: Blogworld 2012 – Book: Small Town Rules, with Cali Lewis, John P and Barry Moltz
• Why Social Media is LIKE a Small Town, M3Media for SMTulsa
• Small Town Rules – A Different Approach To Business, The Pulse on Business with Joe Sorge
• Becky McCray on Rural Entrepreneurship and attracting clients with Erno Hannink, The Netherlands
• Lessons From The World Of Becky McCray, The Pulse on Business with Chris Brogan and Joe Sorge
• Interview with Keith Burtis
• Becky McCray on SmallBizCool! with Jill Foster
• Book Review Small Town Rules by Raul Colón, Puerto Rico
• Dream State University Interview with Becky McCray by Scott Townsend
• Small Town Rules – IntrepidTV with Todd Schnick
• Futurescape: Becky McCray of SmallBizSurvival.com interview with Community Futures Yellowhead East, Canada
• Detroit Unspun Interview
• Customer Service is All You Got! interview with Barry Moltz
• 5 Entrepreneurs Sharing Their Stories, EZVID

Guest Posts Around the Web:

• Daily Yonder – Radically Rural: To Meet New Challenges, Be Idea-Friendly
• Citizen’s Institute on Rural Design – Sorry I didn’t read your “rural is dying” article
• Main Street America – Need More Retail in your District? Share Space to Spur Startups
• The Empty Square (Denmark) – How Co-Operatives Can Help Boost Equity In Your Rural Economy
• NFIB – Top 7 Survival Skills Any Business Can Learn from Small Town Businesses
• NFIB – 3 Essential Steps to Adding Another Line of Income to Your Business
• Locavesting – Spurring Rural Entrepreneurship: 8 Innovative Business Models That Don’t Break The Bank
• Marketing Profs – What Marketers Can Learn From Farmers
• Marketing Profs – The Liquor Store Model for Social Media Marketing Success
• GigaOm – Can You Be a Web Worker From a Small Town?
• ChrisBrogan.com – Social Media Starter Moves for Small Town Small Businesses
• NTCA – The Rural Broadband Association – Tips to Engage a Younger Workforce
• Ragan  – What communicators can learn from farmers: It goes beyond irrigation and crop rotation
• TEDxGympie, Australia – What is “rural”?
• Orton Family Foundation’s Cornerstones – Why Small Towns are Buzzing About Rural Creative Placemaking
• Orton Family Foundation’s Cornerstones – 6 Innovative Small Business Models in Small Towns
• Broadband for America – Broadband Gives “Small Town Rules” A Big City Perspective
• Texas Midwest Community Network E-Update – Mobile Toy Library – the most steal-able idea I heard at Main Street Now (PDF)
• Tourism Currents – Healing the country through travel and tourism – what urban folks can do
• Tourism Currents – Healing the country through travel and tourism – what rural folks can do
• The Chamber Courier, Canton (Illinois) Chamber of Commerce newsletter – How do you greet a new idea?
• WebDancers – What Makes a Business Local?
• Successful Blog by Liz Strauss – Social Networking and a Small Town: Why Bother?
• Denise O’Berry – Natural Resources: The Next Wave of Opportunity for Entrepreneurs
• Citrix Online’s Workshifting – Workshifting from a Small Town
• Shift Your Shopping – Weekly tips for retailers to get the most out of Shift Your Shopping
• LogMeIn – Offer free resources the right way
• Small Business Bonfire – Six Steps to Stop Giving Away Too Much for Free
• AgChat Foundation – Social Media Time Management for Farmers and Ranchers
• BlogWorld – Big Cities and Small Towns
• Urban Escapee – Small Town Rules Apply Everywhere, Right?
• Firefly Coaching – 6 Ways to Succeed with Social Media by Pretending You’re a Small Town Business
• Republic County Kansas – What rural people say they need.
• Western Nevada Development District – The Results Are In! SAVEYOUR.Town has released the results of its 2019 Survey of Rural Challenges.
• Work It. Mom! – 14 Tips for Really Rural Entrepreneurs with Aliza Sherman
• 300 Words a Day – While walking along a wheat field
• Small Business Oklahoma – How to Find Help for Your Small Business in Oklahoma
• Skift – Every Small Town’s Tourism Strategy Should Include Free Wi-Fi and Workspaces
• Forest County Business Alliance – Create A Network of Lodging Owners
• West Virginia Executive – Can Our Small Businesses Survive on 9 to 5?
• Southern Oregon Business Journal – Idea Friendly Towns
• Southern Oregon Business Journal – The small towns that survive will be the ones that are open to new ideas, Getting as many people into business in the smallest ways possible

Global Podcast interviews:

• Orton Family Foundation, Heart & Soul Talks: Big Ideas for Small Town Business Success
• Creating idea-friendly communities on the Co-operatives First podcast with Heather Hallgrimson, British Columbia, Canada
• Learn How to Save Your Town! on Farming the Countryside with Andrew McCrea
• BIGG Success podcast with Georgre Krueger and Mary-Lynn Foster, with Deb Brown on the Survey of Rural Challenges 2019
• Marketing Profs‘ Marketing Smarts with Matthew T. Grant
• Build Your Business Radio with Barbara Weltman
• Escape from Cubicle Nation with Pam Slim
• The Human Business Way with Chris Brogan
• The Small Business Radio Show #572 with Barry Moltz
• Building Strong Cafes, Restaurants & Bars in Small Towns on Profitable Hospitality with Ken Burgin, Australia
• What does the community need to keep the small business open, Becky McCray on Rural Route with Trent Loos
• Save Your Town with Deb Brown and Becky McCray, Small Town Big Talk with Rebecca Undem
• Changing the Arc of a Small Town with 9 Clouds Digital Homesteading with Scott Meyer
• Becky McCray on the success of small business in small towns on Community, Jobs, and Progress Podcast with Brad Tabke
• Shop Local is Dead. Long Live Shop Local. Swansen Report with Paul Swansen
• Small Town Rules: An interview with Becky McCray with Phil Gerbyshak
• What Marketers Can Learn from Rural Businesses on Agents of Change with Rich Brooks
• Insights on eCommerce, Rural Businesses and Omni-Local with Becky McCray by BobDunn, WP eCommerce Show
• “Women, Wealth and Wow” with Becky McCray interviewed by Donna Maria, Indie Business Network
• Interview: Small Town Rules on Fierce Loyalty with Sarah Robinson
• Small Town Rules Can Mean Success with Becky McCray with TBW
• Small Town Rules Prosper in Connected Economy on Breakthrough Business with Michele Price
• Say It with Style with Nichole Bazemore and Sheila Scarborough
• Vaspers the Grate Presents with Steven Streight
• Push My Follow with Annie Boccio from 2008
• Biz Chicks Radio with Bonnie and Jill
• Bella Buzz Podcast with Desiree Scales and Joe Magennis
• This Week in Ag with John Blue and Nate Taylor
• Business Insanity Radio, Show 99 with Barry Moltz
• Business Insanity Radio, Show 97 with Barry Moltz
• The Bigg Success Show with George Krueger and Mary-Lynn Foster
• Des Walsh and Friends with Des Walsh, Australia
• User Friendly Thinking with Paul Cheney and John Munsell
• Entrepreneur People. Real Stories with Sherry Borzo, DSM Buzz
• The State of Small Business Marketing with Jay Ehret
• SOBCon 09 profile with Michelle Vandepas
• E-ret@iler with Tom Shay
• Becky McCray – Small Towns Rule! on Lounging with LannaLee
• Small Town Rules Can Mean Success with Becky McCray on Texas Business Woman

Global Blog Interviews and Mentions:

• Small Business Influencer, 2011, 2012, 2013, 2014
• 2013 Power Players in Technology Business Media
• The Rural Blog, Institute for Rural Journalism and Community Issues Survey of Rural Challenges, open through July 30, helps widely scattered rural communities share ideas
• The Rural Blog, Institute for Rural Journalism and Community Issues Radically Rural goes online this year; Sept. 24 program will include sessions on community journalism, other topics
• The Rural Blog, Institute for Rural Journalism and Community IssuesWriter offers tips to ensure that rural attendees are properly regarded at statewide conferences
• The Rural Blog, Institute for Rural Journalism and Community Issues Journalist doing podcasts with people who share positive views of rural America; seeks guests
• The Rural Blog, Institute for Rural Journalism and Community Issues Census, health reform, ‘shop local’ campaigns top 2010 rural small business trends to watch
• What’s the Difference Between Building a Community and Building an Audience? by Matthew Grant, on Marketing Profs Daily Fix
• Small Town Entrepreneurship Grows, by Dr. Jeff Cornwall
• Changing Rural Landscapes, Village Missions, Canada
• Becky McCray, Stereotype Smasher of the Wild West, Klamath County Chamber of Commerce blog, by Chrystal Vaughan
• Taking the “Me” Out of Social Media by Scott Monty
• How to Create Content For Every Stage of the Buyer’s Journey by Mack Collier
• The Small Town Rules! Becky McCray talks to Searching Finance by Ashwin Rattan, UK
• Sugar Hits, Raffles, Pricing Tricks, Lanterns, Feedback, Recycling, Dads & Raisin Toast, Hospo (hospitality) Reset by Ken Burgin, Australia
• Why Wall Rocks Series – #3 Wall is Idea Friendly, Wall Economic Development
• Should you host a live or pre-recorded webinar? by Rachel Burns, Podia
• 5 Inspirational Quotes from Marketing Experts by Amy Neely on the ReachLocal blog
• Small Town Opportunities by Eric Davison, Cornfield Confidential
• Travel is Still Fatal to Narrow-Mindedness by Sheila Scarborough, Perceptive Travel
• 20 Small Business Ideas for Small Towns by Dane Carlson
• Tiny but Mighty: Becky McCray Talks About the Power of Small Business by Pamela Wilson, Big Brand System
• Can Small Towns Be Cool? at Dorchester Times, Nebraska
• 5 Secrets from a Profitable Start-Up business Quickbooks Online blog by Gretchin Harding, Intuit
• Do Startups Have to Start in Big Cities? by Thursday Bram
• End of Year Letter from the Wheeler Center at Montana Associated Technology Roundtables
• Learn How to Build Your Community at Go Local, Grow Local Conference by Jeff Milchen, Stihl USA Blog
• Localist Resources: Books and Articles – Theory, Practice, and Philosophy at Radical Localism: The Localism Resource
• Survey of Rural Challenges 2020/21 at Building Possibility by Deb Brown
• 100 Small Business Audio Podcasts at Small Business Trends Radio
• How to Meet the Needs of Your Rural Attendees at empowerMINT blog by DMAI – Destination Marketing Association International
• Re-working Work for Virtual Teams by WorkingPoint Blog
• 7 Enterprise Brand Lessons from Small Business Entrepreneurs Kuno Creative
• Turn Free Advice Into Clients by Thursday Bram at FreelanceSwitch
• 7 Influential and Inspiring Women Bloggers to Follow if You Run a Small Business, FastUpFront Small Business Blog
• On Thriving in a Small Town with Becky McCray by Kendra Kennison
• Outbound Marketing Tips to (re)Brand Your Company by Navin Israni, EngageBay blog
• Charging ahead: NZIRE is on the move – and so is rural entrepreneurship, New Zealand Institute for Rural Entrepreneurship
• Top 25 Boss Women to Follow Online, by Melinda Emerson, Succeed As Your Own Boss blog
• Small Town Rules, by Raul Colón, Puerto Rico
• Becky McCray – On Small Business Survival, by Marco Terry
• 50 Must-Read IT Blogs 2012, by Ricky Ribeiro, BizTech Magazine
• How One NYC Restaurant Succeeds Using Small Town Rules by Keri Jaehnig
• Small Town Rules: How big brands and small businesses can prosper in a connected economy by Ben Smith, Social IRL
• Book Review: Small Town Rules by James Dalman
• 30 Brilliant Bloggers Talk About Landing Pages by Allison Boyer, BlogWorld
• 12 Fascinating Women Discussing Rural+Urban, by Urban Escapee
• Small town rules, by Ian Chadwick, Scipturient, Canada
• Small Town Business Survival Tips Offers Great Business Suggestions by Melissa Gasnick-Cloeter
• 7 Enterprise Brand Lessons from Small Business Entrepreneurs by Carole Mahoney, Kuno Creative
• Des blogs sur l’entrepreneuriat d’ici et d’ailleurs by C-Marketing, Belgium
• Inns, Two great ideas to get your locals on board with your advertising plus a bonus by Heather Turner, Chef Forfeng’s weblog
• 21 Social Media Tips for Nonprofits from Top Experts by Marc A. Pitman, The Fundraising Coach
• Small Town Rules by Reiva Lesonsky, Small Biz Daily
• Online Marketing: What Should Small Business Owners Focus on in 2012? by Doug Stewart, Power to Fight the Big Boys
• Rural geeks, you are not alone. Here is your tribe…. by Sheila Scarborough, Sheila’s Guide to the Good Stuff
• Small Town Rules – Dennis Deery
• What can you learn from a small town? by Drew McLellan: Drew’s Marketing Minute
• Niche Marketing Strategy Must Haves by Heidi Cohen
• When you have to eat what you kill, you learn extremely fast by Edward Wedler, Creative Rural, Canada
• Top Woman Entrepreneurs to Follow on Twitter by Allison Canty, Grasshopper Blog
• What keeps Becky McCray coming back to #SOBCon? by Phil Gerbyshack
• Small Business #4 by Deanne Fitzpatrick, HookingRugs
• Top 100 Influencers in Social Media by Bonnie, Social Technology Review
• Scenes from the Geekfest at SXSW Interactive, by L.A. Lorek, Daily Finance, AOL.com
• Social Media Case Studies by Des Walsh, Australia
• A Real Entrepreneur with Deb Brown
• Strong Female Entreprenerus to Follow on Twitter, Women 2.0
• Business networking advice by Josh Hinds
• Turn Free Advice Into Clients by Thursday Bram at Free Spirit Media
• Top 7 Small Business Trends in 2012 for Frugal Entrepreneurs, by Adam Gottlieb, Frugal Entrepreneur
• Entrepreneurship Interviews with Cristian Dorobantescu, Romania
• Challenges for Rural Retail by Erik Pages, EntreWorks Consulting
• Making buy local work by Terrific Trading Retail Insights, Australia
• Top 100 Small Business Blogs & Websites To Follow in 2019, Feedspot
• Top 100 Small Business Blogs on the Planet – ranked in the top 10
• Top 25 Blogs For Small Business Owners in 2014, Best Small Business Blogs of 2015, 2016
•  The Best Local Marketing Blogs to Read in 2013 – Bplans
• Top Daily Must-Reads for Every Small Business Owner – NFIB
• Small Business Blogs We Love – PR Newswire
• 50 Small Business Blogs to Watch – Infusionsoft
• 24 Must-Read Blogs for Entrepreneurs – Business Insider
• Top 25 Upcoming Small Business Blogs to follow for 2012
• 20 Blogs Every Entrepreneur Should Read 2011 – Business Insider
• 20 Blogs Every Entrepreneur Should Read 2010 – Business Insider

eBooks

eBooks author

• Survey of Rural Challenges: What small town people see as their biggest challenges and what topics they most want help with, 2021 edition, 2019 edition, 2017 edition, 2015 edition, by Becky McCray, published by Small Biz Survival
• 101 Ways to Start More Tiny Businesses in Your Town, by Becky McCray, 2017, published by SaveYour.Town
• Small Town Business 2014: Trends in rural and small town business, by Becky McCray, 2014, published by Small Biz Survival
• Shop Local Campaigns for Small Towns: Getting beyond “Shop Local” to create better local shopping and a stronger local community, by Becky McCray, second edition 2014, first edition 2009, published by Small Biz Survival
• 20 Small Business Ideas for Small Towns: Plus seven ways to make your own ideas by Becky McCray, 2008, published by Small Biz Survival
• Mentoring Toolkit, by Becky McCray, 2004, published by Business and Professional Women USA

Mentioned in or contributed to additional eBooks

• Communication Skills for Business Professionals 2nd Edition, enhanced eBook, 2019, published by Cambridge University Press, UK
• Bringing Back Main Street: A Guide to Downtown Revitalization for Local Governments, 2015, published by Houston-Galveston Area Council
• The Entrepreneur’s Playbook, Fourth Edition, 2015, by Ted Liebowitz
• Bruce County Business Attraction Strategy: Focus on Kincardine and Wiarton, 2014, executive summary and action plan by Tenzing
• Embracing Twitter …so it’ll embrace you back: An Advice Handbook for the Wary, 2011, edited by Ben Henick and Justin McCullough, published by Turning Minds Media, Inc., contributed “Make It Interesting”
• 137 Twitter Tips: How Small Businesses Get The Most From Twitter, 2009, edited by Anita Campbell, published by Small Business Trends
• 100 Green Small Business Tips, 2009, edited by Anita Campbell, published by Small Business Trends, contributed “Get a Free Energy Audit”
• 7 Ways You Screw Up Your Life: (And How To Unscrew It) 2008, edited by Marti Lawrence,  contributed “Failing Well”

University publications

• “Idea Friendly Method” Useful in Neighborhoods, Helps Overcome 80/20 Rule, University of Missouri Extension
• Creative Uses for Downtown Buildings in Small Towns, University of Wisconsin Extension and Wisconsin Economic Development Corporation, Bill Ryan, Emily Lutz, and Melissa Kono of UW-Extension, working with Errin Welty of WEDC, 2016, contributed profiles of “Retail Incubator: The Village” and “Outdoor Retail Marketplace: Tionesta Market Village”
• Co-working space: the next frontier, Michigan State University Extension, by Mark Thomas
• Using the “Idea Friendly Method” Topic of Neighboring 101 Session Jan. 20; Other Speakers Scheduled Too, University of Missouri Extension
• Is pop-up business retail here to stay? Michigan State University Extension, by Andy Northrop
• Free community vitality resource offered by K-State Research and Extension, Kansas State University
• Neighboring 101 Sessions Open for Registration, Free, and Attracting Nationally Known Speakers, University of Missouri Extension
• Speaker encourages small town economies to be ‘idea friendly’: Co-founder of Save Your Town speaks to Kansas business owners, K-State Research and Extension News, Kansas State University
• Becky McCray Opens 2015 Forum (PDF),  Conversations for Communities, University of North Dakota Center for Community Engagement, Spring 2015, Issue 11
• Using the Idea Friendly Method Topic of Neighboring 101 Session Jan. 20, University of Missouri Extension
• Community members invited to participate in Reimagining Rural program, Montana State University Extension
• Next UND University-Community Forum To Be April 25 In Cavalier, N.D., Area Voices, University of North Dakota
• ‘Having Nothing, Possessing Everything’ topic of Dec. 16 Neighboring 101 session, University of Missouri Extension
• Register for the April 25 University-Community Forum in Cavalier, University Letter, University of North Dakota
• Resources for Creativity & Innovation in Education, Northwestern Oklahoma State University, Northwestern Creativity Project, Compiled by Rodney C. Murrow, Ph.D., and Shawn Holliday, Ph.D.
• Multiple articles at Oklahoma Extension Development Resources, Oklahoma State University Extension, by Dave Shideler, Ph.D.
• Successes: 2013, Washington State University Extension, Rural Pathways to Prosperity Conference, hybrid online and local event in 2013!

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