Print media, TV and radio, books, and academic research citations

Because of my unusual focus on rural business, you’ll find my contributions and mentions of me in 10 books, as well as countless blogs, magazines, podcasts and university publications.

It’s not just the US; mentions come from Romania, the Netherlands, Ireland, Belgium, the UK, Canada and Australia.

Books

Print Book Co-author

Local leader Margie Hall brought her much-read and marked-up copy of Becky’s book Small Town Rules to the Inland Northwest Partners’ event in Moscow, Idaho, in 2017

Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy

by Barry J. Moltz and Becky McCray, 2012, published by Que/Pearson Publishing Company

Winner, Small Business Book Awards 2013
Winner, NFIB’s Best Small Business Books Published in 2012

Contributor to Print Books

Small Town Big Money: Entrepreneurship and Opportunity in Today’s Small Town, by Colby Williams, 2019, contributed “Innovative Rural Business Models”
Small Town Economic Development: Reports on Growth Strategies in Practice, editors Joaquin Jay Gonzalez III, Ph.D.; Roger L. Kemp, Ph.D., ICMA-CM and Jonathan Rosenthal, MPA, AICP; 2017, published by McFarland & Company, contributed “How to Market a Small Town”
The Age of Conversation 2: Why Don’t They Get It? Editors Gavin Heaton and Drew McLellan, 2009, contributed “Why don’t local businesses get it?”

Mentioned or featured in additional print books

Communication Skills for Business Professionals 2nd Edition, enhanced eBook, June 2019, published by Cambridge University Press
Navigating Social Media: A Field Guide by Scott Meyer, 2013
Social Media Commerce for Dummies by Marsha Collier, 2012, published by John Wiley & Sons
Small Business Management in the 21st Century, by David T. Cadden Ph.D. and Sandra L. Lueder Ph.D., 2012, published by Flat World Knowledge
The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More! by Marsha Collier, 2011, published by John Wiley & Sons
Twitter for Dummies by Laura J. Fitton, 2010, published by John Wiley & Sons
Tweet This! Twitter for Business by Jessica Miller-Merrell, 2010
Overcoming Inventoritis: The Silent Killer of Innovation by Peter Paul Roosen and Tatsuya Nakagawa, 2008
What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere by Ted Demopolous, 2006, published by Kaplan Business

My own blogs and podcasts:

Becky McCray reminds the audience to start by writing out their purpose.

Small Biz Survival

Founder, publisher and principal author since 2006
Ranked one of the 25 top small business blogs in the world
Newstex Authoritative Content publisher – syndicated in LexisNexis, Thomson Business Intelligence, ProQuest and Postmedia Network
Syndicated previously to the Visa Business Network, My Space Small Business News and My Venture Pad

Podcasts

Host, The Positive View of Rural Podcast series 1
Host, The Positive View of Rural Podcast series 2
Co-host, 5 Small Town Stories with Deb Brown
Host, Small Biz Survival podcast
Co-host, GoRural Small Business Podcast with Aliza Sherman
Host, The Great Big Small Business Show with contributors Chris Brogan, Ben Yoskovitz, Bill Gregory, Colleen Wainwright, Heidi Miller, Jon Swanson, Laura Allen, Phil Gerbyshak, Steve Rucinski and Ted Demopoulos

Regular Columns and Guest Series:

US News and World Reports – Small Business Outside Voices
SmallBusiness.com – small business series
Small Biz Trends by Anita Campbell – Rural Small Business Trends series
Intuit Small Business Blog – social media series
Agurban by Jack Schultz, Agracel, Inc. – rural business stories
Owner Magazine – small business series
Small Biz Pod UK – Small Business Letter From America
Tourism Currents – Social Media Training for Tourism and Hospitality series
Alltop – listed in rural, small business, and frienderati
The Flesherton, Ontario, Canada – rural business series
SouthEast Kansas Business Journal (print)
The Miltonvale Record, Miltonvale, Kansas (print)
Pagosa Daily Post, Pagosa Springs, Colorado – author page

Academic research

Cited in international research and academic publications

International Association of Community Development, “Survey of Rural Challenges 2017: What small town people in the US and Canada see as their biggest challenges and what topics they most want help with,” Practice Insights issue 10, March 2018
Rural Town Development: A Case Study of Gort, County Galway, National University of Ireland, Galway, School of Geography and Archaeology, dissertation by Christopher Fahey, 2016
Their Needs and Thoughts: Results of the Fifth Biennial Small Business Needs Assessment, Center for Rural Affairs’ Rural Enterprise Assistance Project, by Dena R. Beck, 2016
Main Street Revitalization Effort for the Village of Union, Nebraska, Kansas State University, Manhattan, Kansas, report by Taylor A. Cox, 2013
Social Media & The Entrepreneur, Indiana University – Bloomington, research and report by Dominique Black, Matthew Cheng, and John Sibo, 2012

Broadcast TV and Radio

Broadcast TV mentions and interviews:

Becky McCray – Rural Revitalization, OklahomaHorizonTV
Becky McCray – Social Networking, OklahomaHorizonTV
Top 5 Twitter Feeds, MSNBC Your Business
Small Biz Trending, MSNBC Your Business
Rural Sourcing with Becky McCray, OklahomaHorizonTV
140 Character Tweets on Twitter, OklahomaHorizonTV
In studio interview: 140 Characters Conference Small Town, KAKE-TV, Wichita, Kansas
In studio interview: 140 Characters Conference Small Town, KSCW-TV, Wichita, Kansas

Broadcast Radio appearances:

Becky McCray on the radio with Michael Libbe in Des Moines.

Becky McCray on the radio with Michael Libbie in Des Moines

In The Moment, South Dakota Public Radio
Main Street, Prairie Public Radio, North Dakota
Colorado Matters, Colorado Public Radio
Dakota Midday, South Dakota Public Radio
Insight on Business the News Hour, KRNT radio Des Moines, with Micheal Libbie
Jiggy Jaguar Radio, (syndicated), with James Lowe
Cody Talks Live Radio KSKU radio Kansas, with Cody Heitschmidt
Morning show, Illinois WLPO radio, with John Spencer
The Small Business Radio Show, WCPT radio Chicago, with Barry Moltz

Print mentions:

Magazines:

Featured in Entrepreneur Magazine

State of Main, published by Main Street America – The Future of Retail
Entrepreneur Magazine – How Twitter is Revolutionizing Business
Entrepreneur Magazine – Time-Management Tips from Serial Entrepreneurs
Inc.com – Scaling Fast? How to Keep Your Company’s Core Values
Inc.com – Business Tips from Small-Town USA
CNBC – Rural Main Street On Its Way Up
BusinessWeek – Shop Local: Authenticity as a Key Holiday Promotion
US News – Entrepreneurs in a Twitter About Social Networking Sites
CityVision – Try, Try Again; Q&A with Becky McCray
High Plains Journal – Conference shares small-town ideas in 10 minutes and 140 characters or less
High Plains Journal – Free community vitality resource offered by K-State Research and Extension
The Fence Post (nationwide agricultural newspaper) – Rangeviews: Website aims at helping small business with features, tips
Alberta Farmer Express (Canada) – Do it right and your small town could be ‘cool’
FarmWorld – Net neutrality debate reaches into countryside business, too
AgWeek – A new way of doing business
Kansas Ag Connection – Monthly Educational Webinars Available to Businesses
BusinessWoman Magazine – Mentors Look for Diamonds in the Rough (PDF)
The Week – What rural businesses are doing to survive — and thrive
Retail Minded Magazine – Small Town Retailer? Keeping customers local and satisfied
Downtown Idea Exchange – Downtown organizations can help merchants remain competitive (PDF)
Downtown Idea Exchange – Nineteen things you can do with a roofless building (PDF)
Rural Telecom Magazine – Small but Strong: Strategies for Business Success in Rural America
Niche Magazine – Web Watch (PNG)
The Municipality magazine – Inspiration can be found on the web (PDF)
Illinois Country Living magazine – Six Innovative Rural Business Models
Dakotafire magazine – Rural change-makers connect at first RuralX
Dakotafire magazine – Collaborative marketing creates local holiday shopping destinations
North Central Regional Planning Commission News (Kansas) – Six Innovative Small Business Models in Small Towns (PDF)
APA STaR: American Planning Association, Small Town and Rural Planning – Sorry I didn’t read your “rural is dying” article (PDF)

Newspapers:

International small town and big city newspaper mentions

Becky McCray speaking at Workforce Partners Conference

Don Dorrigo and Guy Fawkes Advocate, (Dorrigo, New South Wales, Australia) – Why Local Businesses Matter – front page (JPG) (Last newspaper in Australia set with lead type!)
The New York Times – Marketing Small Businesses with Twitter
The Daily News (Washington/Oregon) – Downtown expert sees potential in Cowlitz County
The Daily News (Washington/Oregon) – Downtown expert to visit Cowlitz County this week
The Reflector (Woodland, Washington) – ‘Small steps’ could build Woodland’s identity, Rural business consultant pays city a visit, sees opportunity in residents’ passion
Moscow-Pullman Daily News (Idaho/Washington) – Getting creative with vacant buildings, town lots – PDF version
The Lewiston Tribune (Idaho) – Pullman leaders look to boost city’s footprint – PDF version
Herald and News (Klamath Falls, Oregon) – Small Town Advantages
Citizen Voice and Times (Estill County, Kentucky) – #EstillRising: Taking it to the Streets – print version JPG
Simcoe Reformer (Ontario, Canada) – Rural areas have a future: expert
Whitman County Gazette (Washington) – Small Business Survival: Colfax Downtown Association lands grant (PDF)
Moody County Enterprise (South Dakota) – Buying Local – Why Where We Spend Our Time and Money Matters – PDF version
Elliot Lake Standard (Ontario, Canada)- Small towns have a future, says symposium’s keynote speaker
Minot Daily News (ND) – Small town story: Tourism Session Shows How to Market Without Much Money
Daily Freeman-Journal (Webster City, Iowa) – National speaker to lead discussion in Webster City – print version JPG
Daily Freeman-Journal (Webster City, Iowa) – Brainstorming session: Author, blogger McCray visits with area business and industry leaders
The Redfield Press (South Dakota) – International speaker on rural and small-town business, Becky McCray, to speak in Redfield and Frankfort
The Redfield Press (South Dakota) – Testing new ideas: McCray brings fresh insight to Redfield
The Cleveland American (Oklahoma) – Chamber Hosting Small Town Biz Seminar
The Neepawa Banner (Manitoba, Canada) – My perspective – Changing tides
The Mexia News (Texas) – Webinar offers new ideas to implement changes – PDF version
The Goldendale Sentinel (Washington) – Webinar proposes strategies for rural retail
Grand Forks Herald (North Dakota) – Community Connect Forum set for Saturday in Cavalier
The Austin American-Statesman – SXSW Panel: What We Can Learn from Small Town Entrepreneurs
News Tribune (IL) – Economic development summit at Hall
News Tribune (IL) – ‘You have everything you need’ – 5 takeaways from the economic development summit in Ladd
Bureau County Republican (IL) – Summit hosting expert on small towns, rural trends
bcrnews (IL) – Small-town development guru visits Ladd
The Daily Oklahoman – Oklahoma’s rural entrepreneurs learn best way to survive
The Daily Oklahoman – Confluence conference returns to Oklahoma City for digital creativity professionals
The Daily Oklahoman – Seek global success with ‘Small Town Rules’ JPG
Central Valley Business Times (IL) – How companies can remain prosperous and find talent in rural areas
Wichita Business Journal – Twitter Tips from a Small Business Social Media Guru
Wichita Business Jounral – Big-City Twitter Event Coming To Small-Town Kansas
Tulsa World – State’s small business conference finds large audience
Washington Post – Your Talent on a Card
Bismarck Tribune (ND) – Free webinar open to small town business owners
Lexington Herald (KY) – Public Relations: Experts write, suggest insightful reads
Tahlequah Daily Press (OK) – Retail challenges bring new opportunities to downtown
Cape Cod Times – Lessons in customer service
Middletown Transcript (DE) – Shop local: Consider Main Street when buying holiday presents
Sault Star (Ontario, Canada) – Teeming with Treasures
West Central Tribune (MN) – Letter: Support your local businesses this season
The Ponca City News (OK) – Free Small Business Annual Summit Set at Pioneer Tech
The Ponca City News (OK) – Rare Opportunity at Small Business Program
The Ponca City News (OK) – Pitch-Off Plan Designed To Help Small Business Seeking Diversity
The Jamestown Sun (ND) – Webinar on rural marketing set for Jan. 12
The Orange County Register (CA) – Do ‘buy local’ campaigns work?
The Willoughby News-Herald (OH) – Fairport Harbor pushes to fill vacant storefronts
Peninsula Daily News (OR) – Rural prosperity conference set Nov. 15
Mendota Reporter (IL) – Economic development summit to focus on small towns
The Hoptown Chronicle (KY) – Survey of Rural Challenges, open through July 30, lets people in small towns share ideas
Alva Review-Courier (OK) – Local author joins worldwide book collaboration – PDF
Alva Review-Courier (OK) – Alva author’s book wins 2013 Small Business Book Award – JPG – (My hometown paper!)

Online media coverage

Global Podcast interviews:

Becky McCray podcasting from SXSW in 2009

Orton Family Foundation, Heart & Soul Talks: Big Ideas for Small Town Business Success
BIGG Success podcast with Georgre Krueger and Mary-Lynn Foster, with Deb Brown on the Survey of Rural Challenges 2019
Marketing Profs‘ Marketing Smarts with Matthew T. Grant
Build Your Business Radio with Barbara Weltman
Escape from Cubicle Nation with Pam Slim
The Human Business Way with Chris Brogan
Building Strong Cafes, Restaurants & Bars in Small Towns on Profitable Hospitality with Ken Burgin, Australia
Changing the Arc of a Small Town with 9 Clouds Digital Homesteading with Scott Meyer
Becky McCray on the success of small business in small towns on Community, Jobs, and Progress Podcast with Brad Tabke
Shop Local is Dead. Long Live Shop Local. Swansen Report with Paul Swansen
Small Town Rules: An interview with Becky McCray with Phil Gerbyshak
What Marketers Can Learn from Rural Businesses on Agents of Change with Rich Brooks
Insights on eCommerce, Rural Businesses and Omni-Local with Becky McCray by BobDunn, WP eCommerce Show
“Women, Wealth and Wow” with Becky McCray interviewed by Donna Maria, Indie Business Network
Interview: Small Town Rules on Fierce Loyalty with Sarah Robinson
Small Town Rules Can Mean Success with Becky McCray with TBW
Small Town Rules Prosper in Connected Economy on Breakthrough Business with Michele Price
Say It with Style with Nichole Bazemore and Sheila Scarborough
Vaspers the Grate Presents with Steven Streight
Push My Follow with Annie Boccio from 2008
Biz Chicks Radio with Bonnie and Jill
Bella Buzz Podcast with Desiree Scales and Joe Magennis
This Week in Ag with John Blue and Nate Taylor
Business Insanity Radio, Show 99 with Barry Moltz
Business Insanity Radio, Show 97 with Barry Moltz
The Bigg Success Show with George Krueger and Mary-Lynn Foster
Des Walsh and Friends with Des Walsh, Australia
User Friendly Thinking with Paul Cheney and John Munsell
Entrepreneur People. Real Stories with Sherry Borzo, DSM Buzz
The State of Small Business Marketing with Jay Ehret
SOBCon 09 profile with Michelle Vandepas
E-ret@iler with Tom Shay
Becky McCray – Small Towns Rule! on Lounging with LannaLee
Small Town Rules Can Mean Success with Becky McCray on Texas Business Woman

Global Blog Interviews and Mentions:

Becky McCray speaking at BlogWorld Expo in 2008.

Small Business Influencer, 2011, 2012, 2013, 2014
2013 Power Players in Technology Business Media
The Rural Blog, Institute for Rural Journalism and Community Issues, multiple stories on Becky McCray
What’s the Difference Between Building a Community and Building an Audience? by Matthew Grant, on Marketing Profs Daily Fix
Becky McCray, Stereotype Smasher of the Wild West, Klamath County Chamber of Commerce blog, by Chrystal Vaughan
Taking the “Me” Out of Social Media by Scott Monty
The Small Town Rules! Becky McCray talks to Searching Finance by Ashwin Rattan, UK
Why Wall Rocks Series – #3 Wall is Idea Friendly, Wall Economic Development
5 Inspirational Quotes from Marketing Experts by Amy Neely on the ReachLocal blog
Small Town Opportunities by Eric Davison, Cornfield Confidential
Travel is Still Fatal to Narrow-Mindedness by Sheila Scarborough, Perceptive Travel
20 Small Business Ideas for Small Towns by Dane Carlson
Tiny but Mighty: Becky McCray Talks About the Power of Small Business by Pamela Wilson, Big Brand System
5 Secrets from a Profitable Start-Up business Quickbooks Online blog by Gretchin Harding, Intuit
Do Startups Have to Start in Big Cities? by Thursday Bram
Learn How to Build Your Community at Go Local, Grow Local Conference by Jeff Milchen, Stihl USA Blog
Localist Resources: Books and Articles – Theory, Practice, and Philosophy at Radical Localism: The Localism Resource
100 Small Business Audio Podcasts at Small Business Trends Radio
How to Meet the Needs of Your Rural Attendees at empowerMINT blog by DMAI – Destination Marketing Association International
Re-working Work for Virtual Teams by WorkingPoint Blog
7 Enterprise Brand Lessons from Small Business Entrepreneurs Kuno Creative
Turn Free Advice Into Clients by Thursday Bram at FreelanceSwitch
7 Influential and Inspiring Women Bloggers to Follow if You Run a Small Business, FastUpFront Small Business Blog
On Thriving in a Small Town with Becky McCray by Kendra Kennison
Outbound Marketing Tips to (re)Brand Your Company by Navin Israni, EngageBay blog
Small Town Rules, by Raul Colón, Puerto Rico
Becky McCray – On Small Business Survival, by Marco Terry
50 Must-Read IT Blogs 2012, by Ricky Ribeiro, BizTech Magazine
How One NYC Restaurant Succeeds Using Small Town Rules by Keri Jaehnig
Small Town Rules: How big brands and small businesses can prosper in a connected economy by Ben Smith, Social IRL
Book Review: Small Town Rules by James Dalman
30 Brilliant Bloggers Talk About Landing Pages by Allison Boyer, BlogWorld
12 Fascinating Women Discussing Rural+Urban, by Urban Escapee
Small town rules, by Ian Chadwick, Scipturient, Canada
Small Town Business Survival Tips Offers Great Business Suggestions by Melissa Gasnick-Cloeter
7 Enterprise Brand Lessons from Small Business Entrepreneurs by Carole Mahoney, Kuno Creative
Des blogs sur l’entrepreneuriat d’ici et d’ailleurs by C-Marketing, Belgium
Inns, Two great ideas to get your locals on board with your advertising plus a bonus by Heather Turner, Chef Forfeng’s weblog
21 Social Media Tips for Nonprofits from Top Experts by Marc A. Pitman, The Fundraising Coach
Small Town Rules by Reiva Lesonsky, Small Biz Daily
Online Marketing: What Should Small Business Owners Focus on in 2012? by Doug Stewart, Power to Fight the Big Boys
Rural geeks, you are not alone. Here is your tribe…. by Sheila Scarborough, Sheila’s Guide to the Good Stuff
Small Town Rules – Dennis Deery
What can you learn from a small town? by Drew McLellan: Drew’s Marketing Minute
Niche Marketing Strategy Must Haves by Heidi Cohen
When you have to eat what you kill, you learn extremely fast by Edward Wedler, Creative Rural, Canada
Top Woman Entrepreneurs to Follow on Twitter by Allison Canty, Grasshopper Blog
What keeps Becky McCray coming back to #SOBCon? by Phil Gerbyshack
Small Business #4 by Deanne Fitzpatrick, HookingRugs
Top 100 Influencers in Social Media by Bonnie, Social Technology Review
Scenes from the Geekfest at SXSW Interactive, by L.A. Lorek, Daily Finance, AOL.com
Social Media Case Studies by Des Walsh, Australia
A Real Entrepreneur with Deb Brown
Strong Female Entreprenerus to Follow on Twitter, Women 2.0
Business networking advice by Josh Hinds
Top 7 Small Business Trends in 2012 for Frugal Entrepreneurs, by Adam Gottlieb, Frugal Entrepreneur
Entrepreneurship Interviews with Cristian Dorobantescu, Romania
Challenges for Rural Retail by Erik Pages, EntreWorks Consulting
Making buy local work by Terrific Trading Retail Insights, Australia
Top 100 Small Business Blogs on the Planet – ranked in the top 10
Top 25 Blogs For Small Business Owners in 2014, Best Small Business Blogs of 2015, 2016
The Best Local Marketing Blogs to Read in 2013 – Bplans
Top Daily Must-Reads for Every Small Business Owner – NFIB
Small Business Blogs We Love – PR Newswire
50 Small Business Blogs to Watch – Infusionsoft
24 Must-Read Blogs for Entrepreneurs – Business Insider
Top 25 Upcoming Small Business Blogs to follow for 2012
20 Blogs Every Entrepreneur Should Read 2011 – Business Insider
20 Blogs Every Entrepreneur Should Read 2010 – Business Insider

eBooks

eBooks author

Survey of Rural Challenges: What small town people see as their biggest challenges and what topics they most want help with, 2017 edition, 2015 edition, by Becky McCray, published by Small Biz Survival
101 Ways to Start More Tiny Businesses in Your Town, by Becky McCray, 2017, published by SaveYour.Town
Small Town Business 2014: Trends in rural and small town business, by Becky McCray, 2014, published by Small Biz Survival
Shop Local Campaigns for Small Towns: Getting beyond “Shop Local” to create better local shopping and a stronger local community, by Becky McCray, second edition 2014, first edition 2009, published by Small Biz Survival
20 Small Business Ideas for Small Towns: Plus seven ways to make your own ideas by Becky McCray, 2008, published by Small Biz Survival
Mentoring Toolkit, by Becky McCray, 2004, published by Business and Professional Women USA

Mentioned in or contributed to additional eBooks

Bringing Back Main Street: A Guide to Downtown Revitalization for Local Governments, 2015, published by Houston-Galveston Area Council
The Entrepreneur’s Playbook, Fourth Edition, 2015, by Ted Liebowitz
Bruce County Business Attraction Strategy: Focus on Kincardine and Wiarton, 2014, executive summary and action plan by Tenzing
Embracing Twitter …so it’ll embrace you back: An Advice Handbook for the Wary, 2011, edited by Ben Henick and Justin McCullough, published by Turning Minds Media, Inc., contributed “Make It Interesting”
137 Twitter Tips: How Small Businesses Get The Most From Twitter, 2009, edited by Anita Campbell, published by Small Business Trends
100 Green Small Business Tips, 2009, edited by Anita Campbell, published by Small Business Trends, contributed “Get a Free Energy Audit”
7 Ways You Screw Up Your Life: (And How To Unscrew It) 2008, edited by Marti Lawrence, contributed “Failing Well”

University publications

Creative Uses for Downtown Buildings in Small Towns, University of Wisconsin Extension and Wisconsin Economic Development Corporation, Bill Ryan, Emily Lutz, and Melissa Kono of UW-Extension, working with Errin Welty of WEDC, 2016, contributed profiles of “Retail Incubator: The Village” and “Outdoor Retail Marketplace: Tionesta Market Village”
Co-working space: the next frontier, Michigan State University Extension, by Mark Thomas
Is pop-up business retail here to stay? Michigan State University Extension, by Andy Northrop
Free community vitality resource offered by K-State Research and Extension, Kansas State University, March 2018
Becky McCray Opens 2015 Forum (PDF), Conversations for Communities, University of North Dakota Center for Community Engagement, Spring 2015, Issue 11
Next UND University-Community Forum To Be April 25 In Cavalier, N.D., Area Voices, University of North Dakota
Register for the April 25 University-Community Forum in Cavalier, University Letter, University of North Dakota
Resources for Creativity & Innovation in Education, Northwestern Oklahoma State University, Northwestern Creativity Project, Compiled by Rodney C. Murrow, Ph.D., and Shawn Holliday, Ph.D.
Multiple articles at Oklahoma Extension Development Resources, Oklahoma State University Extension, by Dave Shideler, Ph.D.
Successes: 2013, Washington State University, Rural Pathways to Prosperity Conference

In the Media