Print media, TV and radio, books, and academic research citations

Because of my unusual focus on rural business, you’ll find my contributions and mentions of me in 10 books, as well as countless blogs, magazines, podcasts and university publications.

It’s not just the US; mentions come from Romania, the Netherlands, Ireland, Belgium, the UK, Canada and Australia.

Books

Print Book Co-author

Local leader Margie Hall brought her much-read and marked-up copy of Becky’s book Small Town Rules to the Inland Northwest Partners’ event in Moscow, Idaho, in 2017

Small Town Rules: How Big Brands and Small Businesses Can Prosper in a Connected Economy

by Barry J. Moltz and Becky McCray, 2012, published by Que/Pearson Publishing Company

Winner, Small Business Book Awards 2013
Winner, NFIB’s Best Small Business Books Published in 2012

Contributor to Print Books

Small Town Big Money: Entrepreneurship and Opportunity in Today’s Small Town, by Colby Williams, 2019, contributed “Innovative Rural Business Models”
Small Town Economic Development: Reports on Growth Strategies in Practice, editors Joaquin Jay Gonzalez III, Ph.D.; Roger L. Kemp, Ph.D., ICMA-CM and Jonathan Rosenthal, MPA, AICP; 2017, published by McFarland & Company, contributed “How to Market a Small Town”
The Age of Conversation 2: Why Don’t They Get It? Editors Gavin Heaton and Drew McLellan, 2009, contributed “Why don’t local businesses get it?”

Mentioned or featured in additional print books

Communication Skills for Business Professionals 2nd Edition, enhanced eBook, June 2019, published by Cambridge University Press
Navigating Social Media: A Field Guide by Scott Meyer, 2013
Social Media Commerce for Dummies by Marsha Collier, 2012, published by John Wiley & Sons
Small Business Management in the 21st Century, by David T. Cadden Ph.D. and Sandra L. Lueder Ph.D., 2012, published by Flat World Knowledge
The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More! by Marsha Collier, 2011, published by John Wiley & Sons
Twitter for Dummies by Laura J. Fitton, 2010, published by John Wiley & Sons
Tweet This! Twitter for Business by Jessica Miller-Merrell, 2010
Overcoming Inventoritis: The Silent Killer of Innovation by Peter Paul Roosen and Tatsuya Nakagawa, 2008
What No One Ever Tells You About Blogging and Podcasting: Real-Life Advice from 101 People Who Successfully Leverage the Power of the Blogosphere by Ted Demopolous, 2006, published by Kaplan Business

My own blogs and podcasts:

Becky McCray reminds the audience to start by writing out their purpose.

Small Biz Survival

Founder, publisher and principal author since 2006
Ranked one of the 25 top small business blogs in the world
Newstex Authoritative Content publisher – syndicated in LexisNexis, Thomson Business Intelligence, ProQuest and Postmedia Network
Syndicated previously to the Visa Business Network, My Space Small Business News and My Venture Pad

Podcasts

Host, The Positive View of Rural Podcast series 1
Host, The Positive View of Rural Podcast series 2
Co-host, 5 Small Town Stories with Deb Brown
Host, Small Biz Survival podcast
Co-host, GoRural Small Business Podcast with Aliza Sherman
Host, The Great Big Small Business Show with contributors Chris Brogan, Ben Yoskovitz, Bill Gregory, Colleen Wainwright, Heidi Miller, Jon Swanson, Laura Allen, Phil Gerbyshak, Steve Rucinski and Ted Demopoulos

Regular Columns and Guest Series:

US News and World Reports – Small Business Outside Voices
SmallBusiness.com – small business series
Small Biz Trends by Anita Campbell – Rural Small Business Trends series
Intuit Small Business Blog – social media series
Agurban by Jack Schultz, Agracel, Inc. – rural business stories
Owner Magazine – small business series
Small Biz Pod UK – Small Business Letter From America
Tourism Currents – Social Media Training for Tourism and Hospitality series
Alltop – listed in rural, small business, and frienderati
The Flesherton, Ontario, Canada – rural business series
SouthEast Kansas Business Journal (print)
The Miltonvale Record, Miltonvale, Kansas (print)
Pagosa Daily Post, Pagosa Springs, Colorado – author page

Academic research

Cited in international research and academic publications

International Association of Community Development, “Survey of Rural Challenges 2017: What small town people in the US and Canada see as their biggest challenges and what topics they most want help with,” Practice Insights issue 10, March 2018
Rural Town Development: A Case Study of Gort, County Galway, National University of Ireland, Galway, School of Geography and Archaeology, dissertation by Christopher Fahey, 2016
Their Needs and Thoughts: Results of the Fifth Biennial Small Business Needs Assessment, Center for Rural Affairs’ Rural Enterprise Assistance Project, by Dena R. Beck, 2016
Main Street Revitalization Effort for the Village of Union, Nebraska, Kansas State University, Manhattan, Kansas, report by Taylor A. Cox, 2013
Social Media & The Entrepreneur, Indiana University – Bloomington, research and report by Dominique Black, Matthew Cheng, and John Sibo, 2012

Broadcast TV and Radio

Broadcast TV mentions and interviews:

Becky McCray – Rural Revitalization, OklahomaHorizonTV
Becky McCray – Social Networking, OklahomaHorizonTV
Top 5 Twitter Feeds, MSNBC Your Business
Small Biz Trending, MSNBC Your Business
Rural Sourcing with Becky McCray, OklahomaHorizonTV
140 Character Tweets on Twitter, OklahomaHorizonTV
In studio interview: 140 Characters Conference Small Town, KAKE-TV, Wichita, Kansas
In studio interview: 140 Characters Conference Small Town, KSCW-TV, Wichita, Kansas

Broadcast Radio appearances:

Becky McCray on the radio with Michael Libbe in Des Moines.

Becky McCray on the radio with Michael Libbie in Des Moines

In The Moment, South Dakota Public Radio
Main Street, Prairie Public Radio, North Dakota
Colorado Matters, Colorado Public Radio
Dakota Midday, South Dakota Public Radio
Insight on Business the News Hour, KRNT radio Des Moines, with Micheal Libbie
Jiggy Jaguar Radio, (syndicated), with James Lowe
Cody Talks Live Radio KSKU radio Kansas, with Cody Heitschmidt
Morning show, Illinois WLPO radio, with John Spencer
The Small Business Radio Show, WCPT radio Chicago, with Barry Moltz

Print mentions:

Magazines:

Featured in Entrepreneur Magazine

State of Main, published by Main Street America – The Future of Retail
Entrepreneur Magazine – How Twitter is Revolutionizing Business
Entrepreneur Magazine – Time-Management Tips from Serial Entrepreneurs
Inc.com – Scaling Fast? How to Keep Your Company’s Core Values
Inc.com – Business Tips from Small-Town USA
CNBC – Rural Main Street On Its Way Up
BusinessWeek – Shop Local: Authenticity as a Key Holiday Promotion
US News – Entrepreneurs in a Twitter About Social Networking Sites
CityVision – Try, Try Again; Q&A with Becky McCray
High Plains Journal – Conference shares small-town ideas in 10 minutes and 140 characters or less
High Plains Journal – Free community vitality resource offered by K-State Research and Extension
The Fence Post (nationwide agricultural newspaper) – Rangeviews: Website aims at helping small business with features, tips
Alberta Farmer Express (Canada) – Do it right and your small town could be ‘cool’
FarmWorld – Net neutrality debate reaches into countryside business, too
AgWeek – A new way of doing business
Kansas Ag Connection – Monthly Educational Webinars Available to Businesses
BusinessWoman Magazine – Mentors Look for Diamonds in the Rough (PDF)
The Week – What rural businesses are doing to survive — and thrive
Retail Minded Magazine – Small Town Retailer? Keeping customers local and satisfied
Downtown Idea Exchange – Downtown organizations can help merchants remain competitive (PDF)
Downtown Idea Exchange – Nineteen things you can do with a roofless building (PDF)
Rural Telecom Magazine – Small but Strong: Strategies for Business Success in Rural America
Niche Magazine – Web Watch (PNG)
The Municipality magazine – Inspiration can be found on the web (PDF)
Illinois Country Living magazine – Six Innovative Rural Business Models
Dakotafire magazine – Rural change-makers connect at first RuralX
Dakotafire magazine – Collaborative marketing creates local holiday shopping destinations
North Central Regional Planning Commission News (Kansas) – Six Innovative Small Business Models in Small Towns (PDF)
APA STaR: American Planning Association, Small Town and Rural Planning – Sorry I didn’t read your “rural is dying” article (PDF)

Newspapers:

International small town and big city newspaper mentions

Becky McCray speaking at Workforce Partners Conference

Don Dorrigo and Guy Fawkes Advocate, (Dorrigo, New South Wales, Australia) – Why Local Businesses Matter – front page (JPG) (Last newspaper in Australia set with lead type!)
The New York Times – Marketing Small Businesses with Twitter
The Daily News (Washington/Oregon) – Downtown expert sees potential in Cowlitz County
The Daily News (Washington/Oregon) – Downtown expert to visit Cowlitz County this week
The Reflector (Woodland, Washington) – ‘Small steps’ could build Woodland’s identity, Rural business consultant pays city a visit, sees opportunity in residents’ passion
Moscow-Pullman Daily News (Idaho/Washington) – Getting creative with vacant buildings, town lots – PDF version
The Lewiston Tribune (Idaho) – Pullman leaders look to boost city’s footprint – PDF version
Herald and News (Klamath Falls, Oregon) – Small Town Advantages
Citizen Voice and Times (Estill County, Kentucky) – #EstillRising: Taking it to the Streets – print version JPG
Simcoe Reformer (Ontario, Canada) – Rural areas have a future: expert
Whitman County Gazette (Washington) – Small Business Survival: Colfax Downtown Association lands grant (PDF)
Moody County Enterprise (South Dakota) – Buying Local – Why Where We Spend Our Time and Money Matters – PDF version
Elliot Lake Standard (Ontario, Canada)- Small towns have a future, says symposium’s keynote speaker
Minot Daily News (ND) – Small town story: Tourism Session Shows How to Market Without Much Money
Daily Freeman-Journal (Webster City, Iowa) – National speaker to lead discussion in Webster City – print version JPG
Daily Freeman-Journal (Webster City, Iowa) – Brainstorming session: Author, blogger McCray visits with area business and industry leaders
The Redfield Press (South Dakota) – International speaker on rural and small-town business, Becky McCray, to speak in Redfield and Frankfort
The Redfield Press (South Dakota) – Testing new ideas: McCray brings fresh insight to Redfield
The Cleveland American (Oklahoma) – Chamber Hosting Small Town Biz Seminar
The Neepawa Banner (Manitoba, Canada) – My perspective – Changing tides
The Mexia News (Texas) – Webinar offers new ideas to implement changes – PDF version
The Goldendale Sentinel (Washington) – Webinar proposes strategies for rural retail
Grand Forks Herald (North Dakota) – Community Connect Forum set for Saturday in Cavalier
The Austin American-Statesman – SXSW Panel: What We Can Learn from Small Town Entrepreneurs
News Tribune (IL) – Economic development summit at Hall
News Tribune (IL) – ‘You have everything you need’ – 5 takeaways from the economic development summit in Ladd
Bureau County Republican (IL) – Summit hosting expert on small towns, rural trends
bcrnews (IL) – Small-town development guru visits Ladd
The Daily Oklahoman – Oklahoma’s rural entrepreneurs learn best way to survive
The Daily Oklahoman – Confluence conference returns to Oklahoma City for digital creativity professionals
The Daily Oklahoman – Seek global success with ‘Small Town Rules’ JPG
Central Valley Business Times (IL) – How companies can remain prosperous and find talent in rural areas
Wichita Business Journal – Twitter Tips from a Small Business Social Media Guru
Wichita Business Jounral – Big-City Twitter Event Coming To Small-Town Kansas
Tulsa World – State’s small business conference finds large audience
Washington Post – Your Talent on a Card
Bismarck Tribune (ND) – Free webinar open to small town business owners
Lexington Herald (KY) – Public Relations: Experts write, suggest insightful reads
Tahlequah Daily Press (OK) – Retail challenges bring new opportunities to downtown
Cape Cod Times – Lessons in customer service
Middletown Transcript (DE) – Shop local: Consider Main Street when buying holiday presents
Sault Star (Ontario, Canada) – Teeming with Treasures
West Central Tribune (MN) – Letter: Support your local businesses this season
The Ponca City News (OK) – Free Small Business Annual Summit Set at Pioneer Tech
The Ponca City News (OK) – Rare Opportunity at Small Business Program
The Ponca City News (OK) – Pitch-Off Plan Designed To Help Small Business Seeking Diversity
The Jamestown Sun (ND) – Webinar on rural marketing set for Jan. 12
The Orange County Register (CA) – Do ‘buy local’ campaigns work?
The Willoughby News-Herald (OH) – Fairport Harbor pushes to fill vacant storefronts
Peninsula Daily News (OR) – Rural prosperity conference set Nov. 15
Mendota Reporter (IL) – Economic development summit to focus on small towns
The Hoptown Chronicle (KY) – Survey of Rural Challenges, open through July 30, lets people in small towns share ideas
Alva Review-Courier (OK) – Local author joins worldwide book collaboration – PDF
Alva Review-Courier (OK) – Alva author’s book wins 2013 Small Business Book Award – JPG – (My hometown paper!)

Online media coverage

eBooks

eBooks author

Survey of Rural Challenges: What small town people see as their biggest challenges and what topics they most want help with, 2017 edition, 2015 edition, by Becky McCray, published by Small Biz Survival
101 Ways to Start More Tiny Businesses in Your Town, by Becky McCray, 2017, published by SaveYour.Town
Small Town Business 2014: Trends in rural and small town business, by Becky McCray, 2014, published by Small Biz Survival
Shop Local Campaigns for Small Towns: Getting beyond “Shop Local” to create better local shopping and a stronger local community, by Becky McCray, second edition 2014, first edition 2009, published by Small Biz Survival
20 Small Business Ideas for Small Towns: Plus seven ways to make your own ideas by Becky McCray, 2008, published by Small Biz Survival
Mentoring Toolkit, by Becky McCray, 2004, published by Business and Professional Women USA

Mentioned in or contributed to additional eBooks

Bringing Back Main Street: A Guide to Downtown Revitalization for Local Governments, 2015, published by Houston-Galveston Area Council
The Entrepreneur’s Playbook, Fourth Edition, 2015, by Ted Liebowitz
Bruce County Business Attraction Strategy: Focus on Kincardine and Wiarton, 2014, executive summary and action plan by Tenzing
Embracing Twitter …so it’ll embrace you back: An Advice Handbook for the Wary, 2011, edited by Ben Henick and Justin McCullough, published by Turning Minds Media, Inc., contributed “Make It Interesting”
137 Twitter Tips: How Small Businesses Get The Most From Twitter, 2009, edited by Anita Campbell, published by Small Business Trends
100 Green Small Business Tips, 2009, edited by Anita Campbell, published by Small Business Trends, contributed “Get a Free Energy Audit”
7 Ways You Screw Up Your Life: (And How To Unscrew It) 2008, edited by Marti Lawrence, contributed “Failing Well”

University publications

Creative Uses for Downtown Buildings in Small Towns, University of Wisconsin Extension and Wisconsin Economic Development Corporation, Bill Ryan, Emily Lutz, and Melissa Kono of UW-Extension, working with Errin Welty of WEDC, 2016, contributed profiles of “Retail Incubator: The Village” and “Outdoor Retail Marketplace: Tionesta Market Village”
Co-working space: the next frontier, Michigan State University Extension, by Mark Thomas
Is pop-up business retail here to stay? Michigan State University Extension, by Andy Northrop
Free community vitality resource offered by K-State Research and Extension, Kansas State University, March 2018
Becky McCray Opens 2015 Forum (PDF), Conversations for Communities, University of North Dakota Center for Community Engagement, Spring 2015, Issue 11
Next UND University-Community Forum To Be April 25 In Cavalier, N.D., Area Voices, University of North Dakota
Register for the April 25 University-Community Forum in Cavalier, University Letter, University of North Dakota
Resources for Creativity & Innovation in Education, Northwestern Oklahoma State University, Northwestern Creativity Project, Compiled by Rodney C. Murrow, Ph.D., and Shawn Holliday, Ph.D.
Multiple articles at Oklahoma Extension Development Resources, Oklahoma State University Extension, by Dave Shideler, Ph.D.
Successes: 2013, Washington State University, Rural Pathways to Prosperity Conference

In the Media