Paint company Benjamin Moore is identifying with Main Streets through a campaign to repaint 20 downtowns. They’re backing it up with TV commercials praising downtowns, the “three-story highrise,” and the small businesses that typify Small Town Rules.
Even national retail chains can borrow some local connections. The Shops at Target are a new type of collaboration, taking products from small shops, “the shops we stumbled upon and couldn’t help but fall in love with” and putting them in Target stores around the country for six-week runs. And not just stacking…
Winner, Small Business Book Awards 2013. Small Business Book Awards Best Small Business Books Published in 2012. NFIB: National Federation of Independent Business Top 10 Business Books You Should Read This Summer, Melinda Emerson, Huffington Post Favorite Small Business Books of 2012, Pierre DuBois, Small Biz Trends In my top 25 business books of all time. James Dalman
More examples of what we call “local pride” merchandise. It’s all part of Rule 7: Be Local. This one is T shirts with your home state, from The Home T. Not as localized as, say Neighborhoodies, which localized down to the block for New Yorkers. And here’s an Etsy shop with Local Pride necklaces,…
As we celebrate the one year anniversary of Small Town Rules and winning a 2013 Small Business Book Award, we’ve asked a few friends to share the rules that are a part of their business every day. Today, Chris Brogan tells his small town story of working anywhere, anywhen. Every business can take advantage of…
As we celebrate the one year anniversary of Small Town Rules and winning a 2013 Small Business Book Award, we’ve asked a few friends to share the rules that are a part of their business every day. Today, Jon Swanson explains how he uses these rules as a pastor. Jon’s church is in a small…
As we celebrate the one year anniversary of Small Town Rules and winning a 2013 Small Business Book Award, we’ve asked a few friends to share the rules that are a part of their business every day. Andy Hayes used this idea to talk about the difference between a complex business and a sophisticated business,…
As we celebrate the one year anniversary of Small Town Rules and winning a 2013 Small Business Book Award, we’ve asked a few friends to share the rules that are a part of their business every day. Today, Heidi Thorne shares two examples from her business: “The most important Small Town Rules for me have…
Fairfield Inn, a Marriott brand, is promoting its small town cool roots. This sign from the lobby of the Fairfield Inn in Hutchinson, Kansas, lays out the rural connection, right down to the horseback photo and cowboy hat. “Fairfield Farm was J. Willard Marriott’s favorite vacation home, known for the warm welcome it provided to…
My friend Rob Zazueta shares a weekly newsletter that he describes as Fascinating. You never know what topics he’ll tackle. When I read this story about Sam Adams, it was such a perfect fit for Small Town Rules, I just had to share it. –Becky Beer Me To know me is to know I love…
Two big awards for Small Town Rules 1. Named one of the Best Small Business Books Published in 2012 by the National Federation of Independent Business. 2. Named a Winner in the 2013 Small Business Book Awards: Cleveland, OH, April 2, 2013 – Small Town Rules has been named a Winner in the 2013 Small Business…
We’re all living with a changed economy and new rules for how we do business. The major themes in Small Town Rules are recognized by many other authors, including Gary Vaynerchuk and Tony Hseih. To round out your reading on these new rules, we’ve put together an Amazon list of complementary books: Doing business in…
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