Rural trends are kind of my thing. Seems like everyone has a “top trends” article for 2022, but not many of them cover rural trends and small towns. We focus only on trends for rural and small towns. Want to skip ahead and see my trends for 2022? Watch the rural trends video here. Where do…
If you set up entrepreneur training, you want to reach as many potential entrepreneurs as you can. When only a handful sign up and even fewer show up and some drop out before the end, it’s discouraging. It’s just possible that some of the problem is in how the training is delivered. For formal training events like conferences, there are certain accessibility…
I’ve been thinking lately how many large challenges we face as a society that come down to not thinking from other people’s perspectives. Our communities could use more empathy. Doing business with each other can help us build empathy. Selling something requires us to think about other people. We have to think about what other people…
It’s possible to get so attached to the plan, that you can’t do anything else. Deb told me about a town that decided to rehab some old cabins in their park. They formed a committee that reported to the Parks and Recs committee that reported to the City Council, who made the final approvals. So…
When I toured the picopolitan small town of Rosalia, Washington, I met a painter who had a big corner building downtown. She said that she had moved to town anticipating that an arts scene would develop, and then she could be part of it. Since the arts scene hadn’t really developed, she felt fairly lonely as an…
SMTULSA Conference brings together a select group of people to discuss social media marketing strategy, email marketing, SEO, and other techniques to help business people rise above the noise and make a mark that will give their business longevity. TULSA, OK (PRWEB) FEBRUARY 22, 2017 “There has never been a better time to be a…
Pernod Ricard, owner of Absolut vodka, is building a terrific connection following Small Town Rule 7: Build Your Local Connections. They are working with local distilling entrepreneurs worldwide on a project called Our/Vodka. Each will be called by the local city name, like Our/Austin or Our/Melbourne. The local partner will open micro-distilleries that will produce vodka following a set…
Regional supermarket chain Piggly Wiggly is proudly proclaiming their localness as a selling point. This is exactly how to do Rule 7: Be Local. “At Piggly Wiggly Carolina Company, we know what it means to be ‘local.’ Our founder, Joe Newton, had a vision when he started this grocery store chain in 1947 — to buy local,…
These two bits from a 2012 Citibank small business survey really stood out as Rule 1: Plan for Zero moments. Both business owners and employees have gone without or delayed pay, to help the business survive. Almost one quarter of business owners have gone a year or more without pay to keep their business alive. …
The Small Town Rules secret is out: small town banks know a lot of things big banks don’t. Bloomberg Businessweek author Brendan Greely picked up on it in a story, “Rural banks know something big banks don’t.” “It turns out small, rural banks make smarter loans,” Greely said. It’s the soft knowledge, the un-quantifiable personal…
Why do consumers choose small businesses today? It’s personal. A web.com sponsored survey found 85% of consumers said they chose small businesses because they are: personal, intimate, human, face-to-face easy to to business with customer focused There’s never been a better time to be Small in business (Rule 6). Consumers are ready to accept you…
AlwaysOn announced their Power Players in Technology Business Media list, honoring the the editors, writers, and bloggers in the technology world who are keeping the Global Silicon Valley connected and informed. Becky McCray was included for her work at her award-winning blog Small Biz Survival. “This year’s Power Players in Technology Business Media list spans a…
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