Becky McCray and Sheila Scarborough with the BWE Tourism track they organized.

How to identify your national brand with local ties

Rustic painted sign says, "Vote for your favorite Main Street."


Paint company Benjamin Moore is identifying with Main Streets through a campaign to repaint 20 downtowns. They’re backing it up with TV commercials praising downtowns, the “three-story highrise,” and the small businesses that typify Small Town Rules.