How to identify your national brand with local ties

Rustic painted sign says, "Vote for your favorite Main Street."


Paint company Benjamin Moore is identifying with Main Streets through a campaign to repaint 20 downtowns. They’re backing it up with TV commercials praising downtowns, the “three-story highrise,” and the small businesses that typify Small Town Rules.


Join over 4,000 rural friends who get my updates each week.