Rolling Rock: Born Small Town campaign

Rolling Rock says it was "born small town." cc @barrymoltz

Seen on the streets of Chicago: Rolling Rock is “Born Small Town.”

Stop by their website, and you’ll see that they are embracing the “small town character.” Rolling Rock clearly gets that consumers are ready to embrace small towns.

Is your brand ready for the shift in consumers?

Get a weekly dose of positivity for small communities from Becky McCray and Deb Brown, co-founders of SaveYour.Town. We share practical steps you can put into action right away.
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