“A big company can choose to remember that it was once a small company.”
Artist and Marketer Hugh MacLeod gets the small town rules. He grew up in a small town, and has lived in towns and cities world wide.
He drew this Cube Grenade for Rackspace, as they experience massive growth. It’s a Social Object, intended to get people talking.
Small Town Rule #6 is Be Proud of Being Small. That can mean keeping the company small, or keeping small workgroups, or keeping the best of a small mindset. It can be choosing to remember that this company once was a small company, no matter how big it is today.