When you look close, it’s a different story
From outside, you may think I’m all success. But if you got up close you’d realize that I fail, too.
Development is a bit like that, too.
Whenever I hear someone talk about how amazing my hometown’s Value Added Products plant that is taking local wheat flour and producing pizza dough is, I think, “It’s really not all that.” Because I’m close to it.
But when I hear about the lavender farm in Ontario that is expanding into a winery, I think it’s terrific. Because I’m not too close to it.
When you know too much about the situation, you discount it. You focus on the other parts, the not-so-successful parts.
That’s why you think what you do doesn’t really matter that much. Because you’re too close and see all the false starts, the failures and the things you wish you could do but haven’t.
Those are exactly the things that add up to something significant. It’s because you try that you make a difference. Even when you don’t see it.
So before you dismiss what you’re doing for your town as “not that much,” remember what I said. You’re doing it. You’re making a difference.
A quick welcome to subscribers new and old. i appreciate you being part of the weekly email sharing a positive view of rural. If you want to refer a friend to get these emails, send them to sign up here. I also write frequently on Small Biz Survival, and this week shared articles on:
- How to price products you produce yourself
- Interview with Mack Collier
- Small communities and rural migration
If you want to receive these other articles via email (in addition to this weekly newsletter), you can sign up here.