When it’s time to eat, I take my visiting friends to eat at the cafe inside the bowling alley, and we drive out to the barbecue joint, miles out in the country.
My friends Jon and Nancy Swanson made the trip out to Ingersoll, Oklahoma, with me for barbecue.
Your new visiting friends want the same kind of experience with food. Forget your chain restaurants even exist. Visitors can easily find those when they’re hungry for the familiar and predictable. You want to help them find your special places:
* Local, non-chain, unique restaurants
So how do we help our new friends and fellow travelers find our favorite local foods? The key trick is to get the restaurants and cafes to update their existing online profiles.
The few profiles that matter most are:
While lots of your visitors probably use review sites like Urban Spoon and Trip Advisor, they usually don’t need much updating by business owners. You can go on to these for bonus points after you’ve don’t the big three.
How do you get eateries to do the work of updating their profiles? Share Google’s Let’s Put Our Cities on the Map site:
To try to involve more business owners, Google has set up a page for almost every town and place. You can search for your town while you’re there to find out how many of your local businesses have claimed their profile. Here’s the custom page for my big town of Alva, Oklahoma:
If you use HootSuite, you can click the Tweet button, wait for the tweet to appear, then copy the text and paste directly in HootSuite. Thanks to Tara Mastel of Montana for that tip!
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