Be part of downtown events even if your business isn’t downtown
When you hold events downtown, the businesses that aren’t located downtown sometimes feel left out. There’s one bank in Colfax, Washington, that figured out a great way to participate.
Remember I was telling you that the First Thursdays in Colfax are great at mixing the different crowds of people? One of the local banks wanted to be part of the event, but their building is outside downtown. They were smart and didn’t just ask for a booth location on the sidewalk. They went mobile.
They have a an insulated cooler. They filled it with ice cream bars, popsicles and frozen treats. Then they put it on a wagon and pulled it around the event, handing out cool goodness.
Was it effective advertising for their business? I can’t say, but I can tell you it was effective community building.
Keep shaping the future of your town,
PS – We’re going to talk about more fun evening business ideas in our next webinar, Downtown After 5