Do you serve multiple small towns? 

It’s different when you’re “not from here.”
View this email in your browser

 
Howdy
In the open discussion session at the RuralX Summit, I put forward the topic of serving multiple small towns. People from extension, regional banks, county-wide organizations and state-wide organizations all sat down to talk about the challenges and to make suggestions of what works when you have a lot of small towns to serve. 

Here are some of the things we talked about:

    1. Visiting town boards and town halls used to be a good way to find out what’s going on and support small towns. It seems town boards and town halls are no longer the center of action or activity. 
Where is the center of action now? 

    2. Talking to local businesses and giving them brochures about your services is a good way to send brochures straight to the trash. 
What would be better topics talk to businesses about? 
    3. If you happen to have a program that aligns with an issue one particular town cares about, that works. But it is largely a matter of luck. 
How can you make that happen more often? 
    4. Local influencers can help you find out what is going on. Newspaper publishers can be good sources. If loans are your primary service, then bankers are good influences. 
Where do you find influencers who matter to your services?
    5. Small towns have no paid staff. The Chamber of Commerce is all volunteer, the town administration may even be all volunteer, or maybe there isn’t a town government at all. 
Who can you work with? 
    6. It builds more trust when you get on your customers’ or clients’ turf. But your travel budget keeps shrinking, your work load keeps expanding. 
How can you find time and money to travel? 
    7. Because you have so few staff yourself with so few rural connections in small towns, the big cities end up the priorities.
How do you stop this vicious cycle?
    8. You’d be shocked at all the little side businesses and under-the-radar businesses that go unnoticed in rural places.
How do you find those little businesses?
.
And that is just the first half of the list! Deb and I are thinking through these issues and the other 8 challenges from the discussion as we develop a project specifically to help people who serve multiple small towns. Want to know more about it? Sign up here.
.
Do you have ideas for addressing these challenges? Hit reply and share!
 
Keep shaping the future of your town, 
Becky

PS –  I’ll be sharing the entire list of 16 issues with our Serving Multiple Towns group next week. If you want to see it, sign up here.

 
 
 

Like this idea? Boldly share:

Share

Tweet

Share

+1

Forward to Friend

New email address? Go here to update your profile.

Want to refer a friend to get these weekly emails? Send them to sign up here.

You received this email because you signed up for our email newsletter at one of our websites. (We are Becky McCray and Deb Brown, and our sites are smallbizsurvival.com, beckymccray.com, needalittleadvice.com and saveyour.town) You get the regular newsletter and notices when we offer products and services to help you shape the future of your town.

SaveYour.Town

PO Box 8

Hopeton, OK 73746

Add us to your address book

 

Powered by MailChimp  

Did someone forward this to you? Sign up to get your own  

Get a weekly dose of positivity for small communities from Becky McCray and Deb Brown, co-founders of SaveYour.Town. We share practical steps you can put into action right away.
We won’t sell or rent your email address to anyone else because we wouldn’t like that either.