Almost every town gets 2 of the 3 steps to Shop Local wrong

Hint: everyone misses Step 1. 
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Thanks to the Newcastle, Washington, Chamber of Commerce for putting this slogan into graphic form. 

Howdy Friend,

I think there are three essential steps to a Shop Local or Buy Local campaign. But most towns only do one of them.

Step 2 is to focus on shifting customer spending.
That’s where everyone starts and stops. A great sign, a catchy local slogan, and a campaign to get customers to change their spending habits.

But what was Step 1?
Step 1 is to focus on making your local businesses better.

All the “Shop Local” promotion in the world won’t fix the fact that some of your local businesses are driving customers away. That’s why I talk about those 7 Weaknesses of Small Town Shops and what we can do about them.

What about Step 3?
Step 3 is to focus on building community. 

You just built a great network of local businesses and a stronger awareness of community ties, so don’t lose that momentum. Make it more than a once-off event. Make it the start of something bigger and better in your community.

If you’re working on your shop local campaign for the holidays, I have an ebook written specifically for small towns. It’s only US$9.

Keep making your small town better,


PS – Mark Matthews from Tropical North Queensland in Australia shared that they do Small Business Week. “We put together a series of events across the week. One day is not enough!”

Go to this page to download a PDF of the long, long list of events and webinars:

Thanks, Mark!

Get a weekly dose of positivity for small communities from Becky McCray and Deb Brown, co-founders of SaveYour.Town. We share practical steps you can put into action right away.
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